Brandin Cohen
PEAK PERFORMANCE POWDER
In 2012, when he was 24 years old, Cohen founded Liquid I.V., which makes an electrolyte drink mix. Eight years later, more than 35,000 U.S. stores carry the company’s products.
STAR POWER
The company has attracted a large group of celebrity investors, including Justin Bieber, Kevin Hart, and Kendall Jenner.
GLOBAL AMBITIONS
Unilever acquired Liquid I.V. in September for an undisclosed sum and will help the company expand internationally.
OFF TO THE RACES
Three months after launching in a single Los Angeles Whole Foods in 2014, Liquid I.V. became a top seller. “Before we knew it, we were in 100 stores in Southern California,” says Cohen, who remains the company’s CEO.
Denne historien er fra Winter 2020 - 2021-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Winter 2020 - 2021-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.
