Why not, he wondered, make a carton for a baker’s dozen of eggs? Not that it would have any practical benefits. After all, he had no egg farms as clients. He quickly realized that supermarket shelves weren’t made for odd shaped cartons. Still, it would be great publicity for Beach, the New York City branding and package design firm he owns with his wife, Deborah Davis. Drawing from patent designs for existing egg cartons, he made a sketch, put it up on his design blog BoxVox, and forgot about it.
“I’d always been interested in polyhedrons, and it just occurred to me that you could arrange eggs differently. It was surprisingly easy to do with paper,” said Ludacer.
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Chip Conley Human wisdom is more valuable than ever. But true wisdom requires these six skills- When management theorist Peter Drucker coined the term knowledge workers in 1959, most people had no idea what he was talking about.
When management theorist Peter Drucker coined the term knowledge workers in 1959, most people had no idea what he was talking about. Since then, knowledge workers have come to rule the world. Today, seven of the world's 10 most valuable companies are tech companies, the ultimate workplace for knowledge workers.
Managing the Future of Work Isn't an Easy Job
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"WE HAD 10 EMPLOYEES, AND 25 LAWSUITS"
Hoan Ton-That, the controversial co-founder and CEO of Clearview Al, is confident that past scrutiny won't stop his company from netting $2 billion a year in revenue.
Marketers Hope the Odds Are Ever in Their Favor
Against industry headwinds, the country's fastest-growing advertising and marketing companies are nimble, specific, and good at what they do.
How I Used AI to Solve a Pharmaceutical Puzzle
Yoona Kim, 44, wanted to help people access health care.
My Brand's Facials Are Great. Our Real Estate Strategy Is Even Better
There is no shortage of competition in the $144 billion skin care industry.
How I Scaled My Pup's Raw Food Diet Into a Healthy Brand
Katie Spies, 32, doesn't know how to live without a pet.
How I Found a Way to Ease the Pain of Health Insurance Costs
How can something so vital to human life feel so lifeless? That's the question Alex Cyriac found himself asking about the health insurance industry after medical complications left his mother struggling with years of chronic pain.
