Over the past decade, I have often spoken at many HR conferences, but I was always the odd-one-out–the customer-focused man in a group of HR experts. It was always a good experience, but I often got the impression that HR was somehow evolving less quickly than marketing.
This has now started to change, and has been significantly accelerated by the COVID crisis. However, when it comes to innovation in the war for talent, one of the most frequently asked questions is still: “In which technology do we need to invest?” when it should be “What kind of experience and culture do we want to offer our employees?”
The Offer You Can’t Refuse for employees
Customers have always had the choice about who they want to buy from, and this level of competition is why companies have been investing in their customer relationship for years. Now, as a result of growing talent scarcity in certain fields, companies are facing a similar challenge and must do the same for their personnel.
The challenges for keeping employees satisfied are looking increasingly like the same challenges for keeping customers satisfied. For customers, the very basic level is the need for a good product and good service at a good price, and for employees, the same lowest level is the need for good job content and a good salary. These are minimum requirements and they are important, but they will not be enough for an employer to differentiate his or her company.
There are, however, three more levels to the offer you cannot refuse, and for it to be implemented successfully, leadership is crucial.
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Denne historien er fra December 2020-utgaven av Indian Management.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
