Libra - A Poetry Of Innerwear

EXPERIENCE A NEW ERA OF GLORY WITH MR. DHIRAJ MEHTA NARRATING THE STORY OF HIS BRAND’S SUCCESS

Leader is the one who knows his path and guides others into achieving excellence. Mr. Dhiraj Mehta, owner, Libra, is one such leader who has evolved as a market ruler and has been setting a success tune for other upcoming brands in the market. Walking us over the journey of more than 45 years, Mr. Jugal Mehta son of Mr. Dhiraj Mehta manifests the timeline evolution of Libra as a brand.

THE RIGHT START

The idea for Libra products commenced in the year 1975. My father, Mr. Dhiraj Mehta was determined to start his own business in Intimate Apparel segment. His first step in towards the shining future was to register a name. The name Libra was decided upon by my father Mr. Dhiraj Mehta and my Uncle Mr. Gajesh Mehta. Once the company name was registered, then started an aggressive phase of planning and preaching which laid the base for the very principles on which our brand is standing today. After having a business strategy in force, my father then setup a manufacturing facility.

In the initial years, the duo (father & uncle) worked from our residence and later moved to our current corporate office at Dadar. Simple bra designs were popular at that time among the customers and that was our only motto - to produce simple patterns. My father used to visit nearby areas in Mumbai during day time to take orders, worked overnight in the factory and even delivered the next morning.

The company started its full swing operations in the year 1982. My father is the sole power source behind the company even today.

HURDLES ALL THE WAY