In a country as diverse as ours, building technology for the masses is no easy task. But Niki.ai, a vernacular payment platform for the next billion users, co-founded by Shishir Modi, has done just that—by adding multilingual voice support for non-English speaking and first-time users.
THE LAST FEW YEARS HAVE SEEN AN EXPLOSIVE rise in online transactions in India, aided by increasing Internet penetration, smartphone usage and supportive government policies. But in a country with 22 official languages, online payment and e-commerce platforms with English language interfaces are usually not able to connect with the growing number of Internet users, who prefer to interact in their native Indian language, or do not speak English, or are not Internet-savvy. Even platforms with complicated digital interfaces featuring many tabs and prompts, pose a challenge for first-time users since they need to read, learn and understand it all to carry out simple transactions.
Enter Niki.ai, a conversational commerce solution that is overcoming these language and interface barriers to provide users a faster and more convenient way to transact online. According to Shishir Modi, Co-founder, Niki. ai, “Our goal is to simplify the online ordering experience for the next billion Internet users emerging from India’s tier-2 and tier-3 cities, who are yet to transact online due to complicated interfaces or language barriers. We believe that if one is able to carry out all important payments and bookings through a simple interface, where every service can be availed through conversations—the medium that one is most familiar with—the experience can enable millions of people to do online payments.”
Making online payments easy
Denne historien er fra July - August 2019-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July - August 2019-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
HAUTE HOROLOGY
Luxury timepieces from around the world
Yas, Please!
Abu Dhabi's Yas Island is the family-friendly wonderland you never knew you needed! With a mix of amusement parks, mouth-watering eats and non-stop fun, it is the perfect spot to kick off the New Year too.
Brides in Time
No wedding in India is truly complete without an investment in jewellery. From heirloom pieces that tell stories of the past to modern designs symbolising new beginnings, jewellery holds a sacred place in Indian weddings.
padhaaro saa
With wedding season in full swing, we decided to delve into the art and intricacies of invitation design. To get an insider's view, we turned to some of the leading names in the field: Itchha Talreja, founder of Itchha Talreja Designs, Sanjana Chatlani, founder of The Bombay Lettering Company, and Puneet Gupta, designer and creative director of Puneet Gupta Invitations.
Band, Baajaa, Budget
MARWAR India spoke to three industry insidersDevanshi Patel, Founder of Shreem Events, Neha Shroff, Partner at Momente Weddings, and Anjali Tolani, Assistant Vice President - Weddings at Tamarind Global-to get an insight on what truly goes into planning a Marwari wedding that's nothing short of #GOALS.
RARE Collectibles
Highlights of dart events & ExMBILS
How Smriti Rajgarhia Makes Serendipity Shine
Director of the Serendipity Arts Foundation and the Serendipity Arts Festival, Smriti Rajgarhia, is trained as an architect with a Masters in Design. She began her career in the arts more than two decades ago by working with a private archive in New Delhi. While creating a museum space, her interest expanded into bringing art to the public and contextualising it through education and awareness. Smriti has also curated exhibitions on subjects that reflect the history and relevance of archives.
Multifaceted LITTERATEUR
In conversation with MARWAR India, acclaimed writer, author, poet and communications consultant Supriya Newar talks about her multifaceted career, her books and passions.
REDEFINING MUMBAI'S SKYLINE
When it comes to family legacies, following in footsteps of those who came before is often the norm - but not for this father-daughter duo. Meet Ashish and Amrita Deora.
HOBBY STORE HAULS to Hermis Bags
Meet Kanika Ranka Adani, the founder of The Studio Project, a Fine Arts graduate from The Art Institute of Chicago, who discovered her love for art in the delightful mess of her childhood. Now, she is on a colourful quest to redefine the realm of wearable art.
