Picture This
MARWAR India|September - October 2017

With foreign locations, customised themes and budgets that run into lakhs, the pre-wedding photo shoot has become a whole new ball game.

Arundhati Chatterjee
Picture This

Gone are the days when couples chose photographs from their wedding ceremonies—with tired faces and adorned with more jewellery than mannequins at jewellery stores—to frame them for their bedside tables or post them on Facebook.

When Mumbai-based dentist Seema Mehta (31) was planning her wedding five years ago, she slotted her pre-wedding shoot a couple of days ahead of D-Day. A friend owned a DSLR camera and the steps of Asiatic Library didn’t pose much of a hassle in terms of permission. The photographs registered three-figure ‘likes’ on Facebook and gave wedding photography goals to all her friends.

This instance sums up the ever-changing paradigm of pre-wedding photo shoots in India. And the change is not only in terms of technology and budgets, there’s a rapid evolution of mindset too. “When I started wedding photography back in 2009, couples were not so open to the idea of intimate images since the parents were micromanaging every bit of the wedding. But over time, couples have become more adventurous about the frames they want for themselves,” says Pune based lensman Sarvesh Rajpathak, who recently shot a pre-wedding concept in London. He also stresses on the fact that social media’s involvement has stirred a change. “Couples want a special set of photos only for their Instagram and Facebook accounts. They do exhaustive research on Pinterest to find references,” he says.

Going places

Let’s rewind to 2010. For couples from orthodox families or those opting for an arranged marriage, the pre-wedding shoot was an alien concept. It was perceived to be an indulgence of NRI love birds. Typically, there was a set of clichéd poses, one venue and a maximum of two changes of attire.

Denne historien er fra September - October 2017-utgaven av MARWAR India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September - October 2017-utgaven av MARWAR India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MARWAR INDIASe alt
A WARRIOR on Many Fronts
MARWAR India

A WARRIOR on Many Fronts

From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.

time-read
6 mins  |
May - June 2024
IN THE EYE OF THE TIGER
MARWAR India

IN THE EYE OF THE TIGER

Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.

time-read
3 mins  |
May - June 2024
Where Royalty Resis
MARWAR India

Where Royalty Resis

Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.

time-read
2 mins  |
May - June 2024
Where Love Begins
MARWAR India

Where Love Begins

Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.

time-read
2 mins  |
May - June 2024
Postcards from Rajasthan
MARWAR India

Postcards from Rajasthan

With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.

time-read
2 mins  |
May - June 2024
The Lawver Who Loves Cooking
MARWAR India

The Lawver Who Loves Cooking

In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.

time-read
6 mins  |
May - June 2024
Hold, Sip & Enjoy Your Cuppa
MARWAR India

Hold, Sip & Enjoy Your Cuppa

A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.

time-read
3 mins  |
May - June 2024
50 YEARS OF SPREADING Happiness
MARWAR India

50 YEARS OF SPREADING Happiness

With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.

time-read
8 mins  |
May - June 2024
A Powerhouse from The East
MARWAR India

A Powerhouse from The East

Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.

time-read
3 mins  |
May - June 2024
The Rolex Renaissance
MARWAR India

The Rolex Renaissance

To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.

time-read
2 mins  |
March - April 2024