For a long time, the only place to catch up with loved ones and enjoy a leisurely cup of tea was your home. Not anymore, thanks to Anirudh Poddar and Aditya Ladsaria, co-founders of Chai Break, who have made tea drinking a pleasurable and social experience. Move over coffee, its time for tea!
SURE COFFEE IS COOL AND sophisticated, but tea has its own charm. Nothing quite wakes you up like a good ol’ cup of chai, and this is especially true in India. Thanks to our long-standing romance with tea, we have put our own unique spin on the simple British black tea, elevating it to something else. We have a tea for all seasons and reasons—tea with medicinal value (adrak chai), tea for a quick break (cutting chai) and one reserved for special occasions, elaichi chai. No matter how remote the location, you are sure to find a tea stall in this country. Given the popularity of this humble beverage, it’s a surprise there aren’t as many tea cafés as there are coffee shops.
Anirudh Poddar and Aditya Ladsaria felt the same way and decided to change this, and Chai Break was born in Kolkata in 2010. Today, it is one of the most popular all-day casual dining spaces in the city—not just with the youth but also older customers. Since its inception, the chain has grown by leaps and bounds and established a presence across the country with 14 outlets and more in the pipeline.
Humble beginnings
“Both Aditya and I thought that there were a lot of cafés specialising in and selling coffees, but there were no chai chains so we thought of creating one,” says Anirudh Poddar, the co-founder of Chai Break, which offers Italian, Indian and Chinese food, along with more than 30 varieties of teas and other drinks. Although their main target is the youth, they do have a customer base of all age groups, and this reflects in the menu as well.
Denne historien er fra September - October 2018-utgaven av MARWAR India.
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Denne historien er fra September - October 2018-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A WARRIOR on Many Fronts
From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.
IN THE EYE OF THE TIGER
Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.
Where Royalty Resis
Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.
Where Love Begins
Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.
Postcards from Rajasthan
With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.
The Lawver Who Loves Cooking
In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.
Hold, Sip & Enjoy Your Cuppa
A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.
50 YEARS OF SPREADING Happiness
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
A Powerhouse from The East
Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.