Ashish Goel’s brilliant academic background, successful stints in multinationals and the ability to build businesses point to an inner drive to excel. But what’s most amazing about the electrical engineer is his feat of outshining in a line in which he had no prior knowledge or experience! Meet the cofounder and CEO of Urban Ladder, the country’s fastest growing furniture retailing brand.
LIFE’S TWISTS AND TURNS CAN LEAD TO unfamiliar roads, and such has been the case with Ashish Goel, the CEO and co-founder of Urban Ladder, a top furniture retailing brand that stands out for its reliability, aesthetics and customer service. Having acquired an integrated master’s degree in electrical engineering from IIT Bombay and then an MBA from IIM Bangalore, the career of choice for him should have been a business related to electrical engineering—considering his Marwari background—but not something as diametrically opposed as furniture. Yet furniture it has been for Goel and Rajiv Srivatsa—his batchmate from IIM Bangalore and the co-founder of Urban Ladder—whose ardour, diligence and complementary skill sets have helped them build India’s most loved furniture brand.
The transition from campus to boardroom, however, was a gradual one for Goel, with successful stints in several organisations in between such as McKinsey & Company, where he worked as engagement manager; India Book House, where he was managing director; and Amar Chitra Katha Media, where, as chief operating officer, he played a key role in strengthening distribution, launching online services and partnering with TV, film and other mass media. However, deep down somewhere, there was an entrepreneur in him all along, as becomes evident from the various unconventional assignments he had picked up while still in college, such as running a mess in the campus during summer breaks—and profitably at that; reviving the campus newspaper; establishing a successful consulting club at IIM Bangalore; among others.
Finding his calling
Denne historien er fra March - April 2019-utgaven av MARWAR India.
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Denne historien er fra March - April 2019-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A WARRIOR on Many Fronts
From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.
IN THE EYE OF THE TIGER
Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.
Where Royalty Resis
Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.
Where Love Begins
Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.
Postcards from Rajasthan
With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.
The Lawver Who Loves Cooking
In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.
Hold, Sip & Enjoy Your Cuppa
A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.
50 YEARS OF SPREADING Happiness
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
A Powerhouse from The East
Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.
