Driven by an insatiable appetite for adventure, Sir Richard Branson has made billions defying the odds. Now the visionary entrepreneur is setting out to conquer the greatest frontier of all.
![Sir Richard Branson - World's Most Adventurous Billionaire](https://magarticles.magzter.com/articles/1143/151838/56d751fe65cfe/Sir-Richard-Branson.jpg)
Richard Branson has lived his life according to a simple motto: Screw it, let’s do it (his words). Since leaving school at the age of 16 to start his first business, the founder of the Virgin Group has driven a tank down Fifth Avenue, crossed the English Channel in an amphibious car, taken a 407-foot jump off the Palms Casino Resort in Las Vegas, and traveled from Morocco to Hawaii in a hot-air balloon. He’s started more than 100 different companies, including a major record label and two high-profile airlines, and made a career of challenging corporate giants. He’s a master show man in the P.T. Barnum vein, adept at catching the public’s eye with clever publicity stunts (thus the tank and the leap off the casino roof), and he’s been brilliant at understanding what consumers want and delivering it to them. He’s also been brilliant at fashioning a winning public image—fearless, irreverent, more interested in fun than profit—which over the years has become one of Virgin’s major assets and turned him into one of the greatest business impresarios in history. Yet despite all the success, which has driven his personal net worth north of $5 billion, he’s remained permanently restless. An archetypal entrepreneur, Branson has never stopped looking for the next big idea. He believes he’s found it in Virgin Galactic, a company that wants to put ordinary people into space. And he’s done it all, as he says, while working from a hammock on the private island in the Caribbean where he lives.
Denne historien er fra March 2016-utgaven av Maxim.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2016-utgaven av Maxim.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![150 YEARS of SUPERYACHTS STYLE](https://reseuro.magzter.com/100x125/articles/1143/1682596/NjmdSIMnX1716817372935/150-YEARS-OF-SUPERYACHTS-STYLE.jpg)
150 YEARS of SUPERYACHTS STYLE
Here's why Benetti's expensive-but-worth-it vessels have been favored by the beautiful people, from James Bond to Donald Trump, David Bowie and Jay-Z
![KING of the PRANCING HORSES](https://reseuro.magzter.com/100x125/articles/1143/1682596/7BVVMjE7r1716817093546/KING-OF-THE-PRANCING-HORSES.jpg)
KING of the PRANCING HORSES
The extremely sought-after Ferrari 250 series-including the sales record-setting 250 GTO-are the most valuable cars that money can buy
![LUST for LIFE](https://reseuro.magzter.com/100x125/articles/1143/1682596/DCoxmhm9-1716816880221/LUST-FOR-LIFE.jpg)
LUST for LIFE
French photographer Philippe Shangti's world of lush, sometimes lurid seenes isn't always what it seems
![A CENTURY of MOROCCAN STYLE](https://reseuro.magzter.com/100x125/articles/1143/1682596/gzU0UCPlA1716816585184/A-CENTURY-OF-MOROCCAN-STYLE.jpg)
A CENTURY of MOROCCAN STYLE
The legendary La Mamounia in Marrakech unveils a multimillion-dollar renovation on the occasion of its 100th anniversary
![SPRITZ & SPREZZATURA](https://reseuro.magzter.com/100x125/articles/1143/1682596/WAz5ik_x71716816313819/SPRITZ-SPREZZATURA.jpg)
SPRITZ & SPREZZATURA
Everything you need to know about the evolution of the spritz, which has gone beyond bitter into vibrant, refreshing and eclectic
![APEX PREDATOR](https://reseuro.magzter.com/100x125/articles/1143/1682596/U2_HAGOl61716816099814/APEX-PREDATOR.jpg)
APEX PREDATOR
Driving the new GT 63 supercar across the hills of Spain reveals Mercedes-AMG only made a great supercar better
![HAPPIEST ANNIVERSARIES](https://reseuro.magzter.com/100x125/articles/1143/1682596/PcpP0jwC-1716815887432/HAPPIEST-ANNIVERSARIES.jpg)
HAPPIEST ANNIVERSARIES
When it comes to fine smokes, \"anniversario\" blends just keep getting better with time
![THE RAZOR'S EDGE](https://reseuro.magzter.com/100x125/articles/1143/1682596/yylXTVdsD1716815692162/THE-RAZORS-EDGE.jpg)
THE RAZOR'S EDGE
Collectors are taking note of William Henry's nextlevel pocket knives, the ultimate in luxury cutting tools
![LIGHTS, CAMERA ,ACTION!](https://reseuro.magzter.com/100x125/articles/1143/1682596/rebZQUa-p1716815579036/LIGHTS-CAMERA-ACTION.jpg)
LIGHTS, CAMERA ,ACTION!
A conversation with Emmy-winning cinematographer and director Keyan Safyari
![ROLLIN' THUNDER](https://reseuro.magzter.com/100x125/articles/1143/1682596/EUWYxxLgT1716815445388/ROLLIN-THUNDER.jpg)
ROLLIN' THUNDER
Malaysia's Rollin Machine crafts a world-class tribute to the Royal Enfield Interceptor