Rachel Is Now Live
PORTFOLIO Magazine|Portfolio Magazine - September 2020
Ms Rachel Pang, Founder of Shopavision, capitalizes on the booming livestreaming e-commerce trend by launching a platform that could change the way all of us shop in the future.
Anton D. Javier
Rachel Is Now Live

The next big thing in retail trends is livestreaming e-commerce. If you’re still skeptical, scoffing every time you scroll through a livestreaming session on Facebook or Instagram, consider this: In China, popular live streaming host Viya started selling in 2012 and shot to fame in 2016 when the Taobao Live platform approached her. In 2019, she made a US$385 million profit in a day (Single’s Day 2019). According to an article on supchina.com, Viya has managed to draw over 37 million viewers to tune in to her livestreaming show, which is part variety show, part infomercial, and part group chat. Simply put, the numbers are staggering, proving that it could very well be how most of us will be buying certain products in the immediate future.

In Singapore, livestreaming e-commerce has slowly picked up over the years (remember Ms Lerine Yeo who made S-hooks so popular in 2018?), but it was Ms Rachel Pang who took it to the next level. She is the brain behind Shopavision, which is the only independent mobile-first livestream shopping media app in the country. In a nutshell, the platform empowers retailers and B2C merchants with a self-serve Live Stream Commerce business tool that they can fully control. Launched in August 2020, Shopavision integrates live stream video technology, e-commerce capabilities, customer profiling, data analytics, and native payments.

“Livestream commerce is becoming an increasingly popular sales channel for merchants to build their brands and connect with customers,” shares Ms Pang. “It is extremely prevalent in countries like China, but it is still relatively untapped in Singapore.”

Discovering the Entrepreneurial Spirit

Denne historien er fra Portfolio Magazine - September 2020-utgaven av PORTFOLIO Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Portfolio Magazine - September 2020-utgaven av PORTFOLIO Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA PORTFOLIO MAGAZINESe alt
To Have And To Hold
PORTFOLIO Magazine

To Have And To Hold

Marquis QSquare has opened its major showroom at a new location in Marina Square.

time-read
1 min  |
December 2021
Meet Brenda Kang Of Revival Vintage Jewels
PORTFOLIO Magazine

Meet Brenda Kang Of Revival Vintage Jewels

Popular luxury labels reign supreme in Singapore, but when it comes to jewellery, attitudes are slowly changing, shares Brenda Kang of Revival Vintage Jewels. She reveals that jewellery lovers are unable to resist the charm of vintage and the allure of next generation jewellers.

time-read
6 mins  |
December 2021
A New Pony In Town
PORTFOLIO Magazine

A New Pony In Town

The Pagani Huayra R may well be a high-tech car disguised as a hypercar.

time-read
5 mins  |
December 2021
Modern And Luxurious Good Class Bungalow
PORTFOLIO Magazine

Modern And Luxurious Good Class Bungalow

Marquis HQO, together with veteran design consultant Patty Mak, come together to breathe life into this modern and luxurious good class bungalow

time-read
2 mins  |
December 2021
Bell & Ross's BR 05 -  It's Hip To Be Square
PORTFOLIO Magazine

Bell & Ross's BR 05 - It's Hip To Be Square

The playful shapes of the BR 05 has allowed Bell & Ross to create designs they can proudly call their own

time-read
2 mins  |
December 2021
The Lexus ES In Focus
PORTFOLIO Magazine

The Lexus ES In Focus

The numbers don’t lie: With a cumulative sales total of over 2.65 million units worldwide, the Lexus ES is a gamechanger in the Lexus range. What’s more, it enjoys the distinction of being the best-selling Lexus sedan in Singapore.

time-read
2 mins  |
December 2021
As Good As It Gets
PORTFOLIO Magazine

As Good As It Gets

As I’m writing this, Thanksgiving is just round the corner – in 10 days to be exact – and my Thanksgiving dinner plans are still up in the air. Do I take the risk and put in my dinner reservations and have a contingency takeaway dinner plan if Covid dining restrictions are still limited to two?

time-read
3 mins  |
December 2021
Festive Feasting For The Holidays
PORTFOLIO Magazine

Festive Feasting For The Holidays

Presenting some of the season’s most sumptuous delights, which can be enjoyed at home or at these top tables and hotels

time-read
3 mins  |
December 2021
BENDING TIME
PORTFOLIO Magazine

BENDING TIME

Nathan Yong’s collection of stone art titled ‘Farewell to Reason’ reflects the artist and designer’s search for irreverence, simplicity, and beauty

time-read
3 mins  |
December 2021
Restaurants And Chefs That Are Bringing All New Dining Experiences
PORTFOLIO Magazine

Restaurants And Chefs That Are Bringing All New Dining Experiences

A selection of familiar restaurants and chefs that are bringing all new dining experiences

time-read
3 mins  |
October 2021