THEY CALLED IT

Nidhi Gupta, Co-Founder & CEO of Portcast, shares how technology has significantly shaped the logistics sector and how her start-up company is aiming to create a logistics data company from Singapore, for the world.

- NIDHI GUPTA

Nidhi Gupta has seen dramatic life changes over the past five year. The Co-Founder and CEO of logistics start-up Portcase going through a “rollercoaster start-up life” after a decade of an “almost-cruising corporate career” at international giant DHL. “Start-ups are hard; remote work since the Covid-19 pandemic started has meant fewer boundaries between work, personal, and family time,” she shares. “I believe that the small time investments I make in meditation, yoga, painting, and spending time with my son are critical to staying sane and grounded.”

Gupta runs Portcast, which is headquartered in Singapore, with co-founder Dr. Lingxiao Xia. The business is focused on improving supply chain profitability by accurately predicting cargo flows with a variety of data sets that can anticipate movement processes better. The intention is to be both a sentry and a messenger who can identify uneventful encounters, such as a Suez Canal incident as well as policy changes and their impact on congestion, and flag these factors to their clientele who can execute a relevant action for a better logistical flow.

Technology is at the forefront of Portcast. How do you apply it effectively, and how has it improved your processes?