The Comprehensive Plan Advantage

Financial advisory firm MoneyOwl advocates a comprehensive approach to wealth planning.

MoneyOwl is an NTUC social enterprise and a fee-based, comprehensive, and bionic financial advisory firm. “While we’re a fintech, we are quite different from normal start-ups in that we are owned by two local corporates: NTUC Enterprise Co-operative Ltd, the holding entity for all of NTUC’s businesses, and Providend Holding Pte Ltd, the holding company for Providend Ltd, Singapore’s first fee-only financial adviser and a retirement specialist serving the affluent market,” explains Chuin Ting Weber, CEO/CIO.

MoneyOwl is a comprehensive financial adviser with an end-to-end suite of services or practice areas. They range from comprehensive planning advice that incorporates national schemes like Central Provident Fund (CPF), insurance advisory, investment advisory, and digital will-writing service.

“One of our key services is Comprehensive Financial Planning (CFP),” Weber says, “a process where we review our customer’s current financial situation, set their financial goals, and develop a plan to achieve them. “It involves improving their cash flow standing, protecting their assets, growing their wealth for retirement and children’s education funding, and eventual passing of assets efficiently to their heirs.”

The Fullerton MoneyOwl WiseIncome is the advisory firm’s latest product, which was launched in March this year. It is a multi-asset unit trust incorporated in Singapore, as a sub-fund under the Fullerton Fund, co-designed by Fullerton Fund Management, a Temasek subsidiary and MoneyOwl. The fund aims to generate regular income and long-term capital appreciation for investors, Weber elaborates.

We sat down with Weber to talk about where people are putting their money, the kind of returns they are expecting, and the MoneyOwl way of financial planning.