Conscious Food: Offering a Wide Range of Certifi ed Organic & Natural Immunity Boosting Products
Progressive Grocer|March 2021
CONSCIOUS FOOD ONLY SOURCES RESPONSIBLY GROWN PRODUCE, PROMOTES INDIGENOUS VARIETIES AND FOLLOWS SUSTAINABLE PRACTICES WHEREVER POSSIBLE. THE BRAND ALSO ENCOURAGES SMALL FARMERS AND ORGANIC FARMING AND PROVIDES THE BEST QUALITY ORGANIC AND NATURAL FOOD ACROSS INDIA...
Progressive Grocer Bureau
Conscious Food: Offering a Wide Range of Certifi ed Organic & Natural Immunity Boosting Products

Established in the year 1990, Conscious Food is considered a pioneer in producing Indian organic and natural foods. Organic food, as the name suggests, is produced without the use of artificial chemicals like pesticides, fertilizers, and growth hormones. Conscious Food promotes chemical-free and whole, unrefined, unadulterated foods which preserve the environment and provide wholesome nutrition. On offer is an assortment of over a hundred products, ranging from ancient Indian grains to new-age superfoods. The brand is always on the lookout for new ingredients to make the consumer’s culinary journey more varied, satisfying, and enjoyable.

In an exclusive interaction with Progressive Grocer, Shivranjani Gupta, Chief Marketing Officer, Conscious Food, talks about the popularity, success, key achievements, and future plans of the brand. Excerpts from the interview...

What is your brand profile?

Conscious Food offers a wide range of cereals, flours, grains, natural sugars, power-packed snacks, seeds, nuts, cold-pressed organic oils, pulses, spices, coffee, ghee, honey to compliment a wellness lifestyle.

We scour rural India for agriculturists who employ organic methods of farming. Their cultivation, harvesting, and storage processes are then carefully audited by certifying agencies, which have been accredited by The Agricultural and Processed Food Products Export Development Authority (APEDA). We then source our raw ingredients from select farms depending on the region best suited to grow them. Every team member at Conscious Food upholds our philosophy of working to a standard and not to a price.

What are the categories that you offer?

Denne historien er fra March 2021-utgaven av Progressive Grocer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2021-utgaven av Progressive Grocer.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA PROGRESSIVE GROCERSe alt
Gurgaon's First and Most Successful Independent F&G Retailer
Progressive Grocer

Gurgaon's First and Most Successful Independent F&G Retailer

SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.

time-read
10+ mins  |
August 2021
Paras Spices is innovating with unique products to meet new trends in the spices category
Progressive Grocer

Paras Spices is innovating with unique products to meet new trends in the spices category

CATEGORY WATCH FOOD STAPLES

time-read
5 mins  |
July 2021
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
Progressive Grocer

Brands and retailers collaborate to promote the growth of non-alcoholic beverages

SUPER-HERB INFUSED BEVERAGES THAT BRING THE POWER-PACKED GOODNESS OF SUPERFRUITS ARE TAKING THE MARKET BY STORM. THESE NONALCOHOLIC BEVERAGES CLAIM TO CONTAIN ZERO CALORIES, ZERO SUGAR, ZERO ARTIFICIAL SWEETENERS, AND ZERO PRESERVATIVES AND ARE DESIGNED FOR TODAY’S MILLENNIAL-GEN WHO ARE SEEKING A HEALTHY DRINK WITH A TASTY TWIST.

time-read
3 mins  |
July 2021
Just Outside the Box
Progressive Grocer

Just Outside the Box

THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.

time-read
6 mins  |
July 2021
Increased Focus on Health, Wellness, and Immunity-boosting Products
Progressive Grocer

Increased Focus on Health, Wellness, and Immunity-boosting Products

SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.

time-read
3 mins  |
July 2021
Consumer focus on hygiene & nutrition boosts packaged paneer sales
Progressive Grocer

Consumer focus on hygiene & nutrition boosts packaged paneer sales

THE DEMAND FOR CATEGORIES SUCH AS CHEESE AND PANEER HAS WITNESSED AN ALL-TIME NEW HIGH DURING THIS PANDEMIC THANKS TO THE VERSATILE NATURE OF THESE PRODUCTS. NOT ONLY IS PANEER DELICIOUS TO TASTE BUT DURING THE HEIGHT OF THE LOCKDOWN, THE INTERNET WAS TRENDING WITH UNIQUE, FUN AND EASY-TO-MAKE PANEER RECIPES.

time-read
3 mins  |
July 2021
How Hormel Became a Snack Company
Progressive Grocer

How Hormel Became a Snack Company

ACQUISITIONS, ADJACENCIES AND INNOVATION DEFINE THE GLOBAL BRANDED FOOD COMPANY’S GROWTH STRATEGY

time-read
10+ mins  |
July 2021
The New Normal for Snacks
Progressive Grocer

The New Normal for Snacks

THE POST-PANDEMIC CONSUMER WILL DEMAND BETTER-FOR-YOU MEAL SOLUTIONS MORE THAN EVER BEFORE.

time-read
6 mins  |
July 2021
The rise of superfoods and ways to mainstream them on retail shelves
Progressive Grocer

The rise of superfoods and ways to mainstream them on retail shelves

WHAT ARE SUPERFOODS AND THEIR BENEFITS AND WHY THESE PRODUCTS ARE WITNESSING A HUGE SURGE IN DEMAND? WHAT ARE THE CHALLENGES OF INFUSING THESE SUPERFOODS INTO OUR TRADITIONAL FOOD PRODUCTS, AND HOW CAN THEIR VISIBILITY AND AWARENESS BE RAMPED UP IN ON-GROUND SHELVES OF SUPERMARKETS AND RETAIL COUNTERS?

time-read
8 mins  |
July 2021
What is driving consumers to become more conscious of what they eat?
Progressive Grocer

What is driving consumers to become more conscious of what they eat?

WITH CONSUMERS BECOMING MORE HEALTH-CONSCIOUS, RETAILERS HAVE ALSO STARTED MAKING SHIFTS IN THEIR OWN MERCHANDISING AND MARKETING TO KEEP UP WITH THE TREND.

time-read
3 mins  |
July 2021