Sarvodaya Supermarket: A small store wonder in Mumbai
Progressive Grocer|January 2020
With 2200 sq. ft. of retail space that pulls in a monthly revenue of Rs. 2.25 crore, Chetan Sangoi’s Sarvodaya Supermarket is the cynosure of established retailers in Mumbai and a flickering ambition for those kirana shop owners who want to reinvent themselves as modern grocers.
Zainab S Kazi
Sarvodaya Supermarket: A small store wonder in Mumbai

If you are a new visitor to Sarvodaya Supermarket store, its ambience might leave you with deep furrows between the eyebrows. The shop defies many preconceived notions about what a modern day supermarket should be like. There are no security guards to welcome you with a Namaste; neither do you find any fancy props and frills that dilutes from its essence as a neighbourhood supermarket store.

And yet the store with a built-up space of 2200 sq. ft. has consistently punched above its weight ever since it opened in 2003. Located in a lane adjacent to the main road in Dadar, Mumbai, the Sarvodaya store remains abuzz with customers walking in to grab exciting offers and soak in the personalized customer service honed by the retailer over past 17 years.

The shop offers all your everyday needs and then some – be it tofu or branded tamarind packets. Marquee brands and top FMCGs – L’Oreal, Nivea, HUL, P&G – and other multinationals vie with each other to place their own set of promoters/ merchandisers at Sarvodaya, which has been giving its two bigger competitors – Sahakari Bhandhar and Big Bazaar – located barely a 100 meters away, a run for their money while laughing all the way to the bank itself. The store earns on average Rs. 2.25 crore per month in sales which, given its modest size, is an absolute cracker of a performance.

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