Tourism offers enormous growth opportunity in India. Agritourism, though at a nascent stage, can induce sustainable development at grassroots level and become the backbone of the Indian economy.
India has several tourism products and there is scope to innovate new emerging segments. Agri-tourism has emerged as an innovative theme that supports growth in agriculture and the rural economy. This synergy between tourism and agriculture capitalises on the combined benefits of development in agriculture as primary sector and tourism as service sector which further boosts rural employment generation.
According to World Travel and Tourism Council Report 2016, the travel and toruism sector contributed Rs 8309.4 billion to the country’s GDP which supported over 37 million jobs in 2015. The sector is expected to offer jobs to over 46 million people by 2026.
Rajasthan to lead agritourism
The Rajasthan government has decided to promote agritourism vigorously. The convergence of tourism and agriculture will not only support the farmers with additional revenue and better sustainability, but also create multiplier effect on employment generation, says a report “ Agritourism : Advantage Rajasthan” prepared by the FICCI and Yes Bank. The Report was released by Yoonus Khan, Senior Minister, Government of Rajasthan during a session on Agri-Touism at Global Rajasthan Agritech Meet(GRAM) in Jaipur.
Talking to R&M, Khan said, “ We have huge potential for Agritourism in the state. Jodhpur, Bikaner, Shekhawati, Mewar and other parts present different culture and agronomy practices. In these areas, we can have wonderful locations for tourists who want to see village and farm culture, far from the maddening crowd of cities and to know the local culture.”
Denne historien er fra January 2017-utgaven av Rural & Marketing.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2017-utgaven av Rural & Marketing.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Vision For Vision Eye Mitra Plans To Train 10,000 Opticians In Rural India By 2020
Eye Mitra Optician programme, run by 2.5 New Vision Generation (2.5 NVG), a division of Essilor India has trained and created 2,500 rural youth to be opticians in their villages in three years. 2.5 NVG plans to take the number to 10,000 by 2020. Milind Jadhav, head, 2.5 NVG - India, talks to Mohd Mustaquim about the programme and its impact.
Post Budget 2017-18 10 Strategies Companies Must Follow To Tap Rural Markets
Companies ranging from FMCG, Consumer durables to Auto, Budget 2017-18 has several reasons for them to smile as rural demand is expected to increase. Companies now gear up to capture the markets and preparations are on. BK Jha Reports.
Why should you invest in Rajasthan's Agriculture Sector
The state government is organising Rajasthan Global Agritech Meet (GRAM) in Jaipur on November 9-11 and it aims at doubling farmers' income by 2022.
Agri Enterprises Will Get Customised Policy for Different Investment Slabs
Rajasthan Government is organising an International Agritech Conference cum exhibition in Jaipur in November this year. Senior Cabinet Minister Yoonus Khan spearheaded the New Delhi Roadshow for the event. In an exclusive interview with BK Jha, he spoke about investment opportunities in the state.
Rabi Campaign Be Wise, Sow Wisely
The Union Agriculture and Farmers Welfare Minister Radha Mohan Singh asks farmers to fix crop wise targets and to introduce new technologies & practices in the agriculture sector. BK Jha analyses the prospects of the forthcoming Rabi crops and achievement of Kharif season 2016.
Bone-numbing truth of Osteoporotic epidemic in India
The number of bone related cases and fractures occurring due to Osteoporosis problem is steadily increasing BK Jha
RPCAU Will Be The Prime Mover Of Second Green Revolution In Eastern India
The fourth oldest agricultural university in India, Dr. Rajendra Prasad Central Agriculture University (RPCAU), formerly known as Rajendra Agricultural University (RAU) has played an important role in agricultural development in the eastern states. Located at Pusa in Samastipur, Bihar, the varsity has now upgraded to Central University in May 2015. It is seen as a big driver of second Green Revolution, expected to be taken place in the region. Dr. RC Srivastava, Vice Chancellor, RPCAU talks to Mohd Mustaquim on the various issues related to second Green Revolution and agricultural research in the region.
Take Over Tussle Takes Off
The Ministry of Food Processing Industries (MoFPI) seeks complete control over organisations which do not come under its administrative control but has onus of developing business related to these agencies. Tussle with two other ministries has now reached to the highest level-PMO. An exclusive Report by Mohd Mustaquim.
Genetic editing Technology would replace GMOs for Agricultural Advancement
In a candid interview with Tafeem Siddiqui, Father of Green Revolution MS Swaminathan says the government should invest more public sector research which is transforming agriculture and gene editing technology is the new mantra for higher productivity
Demonetisation Dairy Dares
Diary organisations procure milk from lakhs of farmers. Some have been making payments to farmers through bank transfers while some are still disbursing cash. The demonetisation move has changed the way Indian dairy sector functions. Mohd Mustaquim reports on how dairy dares to take the challenge.
