Software is the language that humans use to speak to computers. When we interact with our PC or our smartphone, we do so through software. Whether its typing using a word processor, playing games on your phone, or surfing the Internet, the digital world is interfaced through software.
Our personal devices, such as our computer at home or smartphone, use consumer software. Consumer-focused applications usually place a premium on usability and ease of use. They can be used for leisure, social media, or personal business.
On the other hand, enterprise software is used to satisfy the needs of businesses rather than individual users. They focus on one thing and one thing only: productivity. The underlying technology that powers enterprises has the complexity, security and failover requirements comparable to an airliner. These mission-critical systems power the infrastructure that thousands of firms, big and small, rely on for their daily operations.
WHAT IS ENTERPRISE SOFTWARE?
The most visible use of enterprise software to the average consumer would be in the web pages we browse through daily. The one-click shopping, Facebook likes, and Internet videos are all powered by scripts, directives, databases, and other automated functions performed by server-side software. By viewing the web page source in a text editor, the user can see the underlying code running commands to this software.
Of course, enterprise software goes much deeper than that. For many organisations, enterprise software automates many repetitive tasks that take time and manpower to perform. Automated billing systems, email marketing campaigns, and information management are just some of the tasks enterprise software can automate. But many software solutions can also extend business capabilities. Enterprise applications are about the display, manipulation, and storage of large amounts of often complex data – and modern software is designed to make sense of this data. The rise of Big Data and AI algorithms can also assist business decision makers in looking at enterprise resource planning and customer relationship management, among others.
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Denne historien er fra March 2019-utgaven av SME Magazine Singapore.
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