The biggest trend in logistics right now is arguably not artificial intelligence, blockchain or even visibility, it’s personalization— which is ushering in a new era of delivery once only accessible to big global companies and corporates.
For Asia’s legions of entrepreneurs and small businesses—more than 70 per cent of whom are now exporting beyond Asia Pacific—personalization offers new opportunities to compete and create competitive advantage. Already, the transport and logistics industry is at a threshold moment in terms of the use of personalization—the ability to dynamically and uniquely tailor the shipping experience to any customer or individual.
Yet while many micro-businesses believe in the power of personalization for their brand—allowing consumers to choose the colour of a dress, say, or add a monogram to a handbag—far fewer know that tapping new customization and personalization strategies in logistics is easier than ever.
So just how can Asia’s small businesses deliver greater personalization in the shipping experience? And use logistics to gain ground against often older, larger or more established brands?
LOGISTICS MADE JUST FOR YOU
So, what’s changing and what’s important when it comes to customization and personalization, in a world where 11 per cent of global GDP is already directly attributable to digital technologies?
The first step is to change our mental model that logistics is something that happens after services and products are sold. Just as WeChat has evolved into a billion-dollar ecosystem of apps, products and services creating hyper-personalized experiences from start to finish—be it in food, clothing, paying utility bills or even shipping a package, so too is the delivery experience starting sooner. For instance, logistics providers can now help SME e-tailers at the frontend to close more business on their website, or on the backend in after-sales service, matching shipping strategies with customer needs.
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