Weathering The Covid-19 Crisis Means Being Part Of The Solution
SME Magazine Singapore|July 2020
One of the tall-order jobs that falls to big-company leaders is being ready with the courage, empathy and agility to face crises and unexpected, hard-to-chart events in the world.
Lars Faste
Weathering The Covid-19 Crisis Means Being Part Of The Solution

COVID-19 clearly qualifies as one of those. The interruptions and profit warnings mount: an S&P 500 correction, single-digit hotel occupancy rates in Hong Kong, plunge in oil prices and market value hits to strong companies. Those rank among the countless COVID- 19-related headlines.

We agree with the most successful business leaders that the effective way to respond to the crisis is to be part of the overall solution, to act quickly in the short term and to make some big changes to help advance and benefit from the rebound.

Effective leaders are taking steps to:

Establish Rapid-Response Rooms for this crisis. These high-level benches of strength are armed with the power to make decisions quickly, especially when it comes to safeguarding people and core operations and preparing for the rebound.

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