Indian Farmers Discover the Benefits of Digital Networking
SME World|June 2021
The Digital Networking has been successfully implemented with the proactive and practical approach of the farmers, entrepreneurs and government authorities working together. Apart from creating a well-designed web portal, accessibility of technology and resourceful personnel should always be the criteria for the successful implementation of Digital Network which can help improve farmer livelihoods.
Indian Farmers Discover the Benefits of Digital Networking

Manoj, a dairy farmer from Gujarat is looking to sell his milch cow but he has not found a suitable buyer in his village. He has decided to list his property on a special website for farmers where he is sure he would get a good response.

Lalji, a farmer from eastern UP, is very protective of his smartphone. His wife thinks the phone has bound Lalji in a trance. But for Lalji, the phone has become an important tool for his farming activities. He gets information and ideas for his crops from the special apps. It was his friends; he knows them only through his phone, who correctly advised him on how to tackle the soil born disease spoiling his crops over the last couple of years. He also uses the phone often to buy his supplies and to check and compare prices in nearby and far-away mandis.

These are just two examples of how digitally savvy the Indian farmers are becoming. Agriculture continues to play a dominant role in the Indian economy. As per recent data, the sector contributed 19.9% to the country's GDP in 2020-21. Where the widespread introduction of mechanical technology had brought about a transformation in the sector in the 1960s, the agriculture sector is again witnessing a veritable revolution with the adoption of internet and other technologies by the Indian farmers.

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