The global retail industry has observed an increasing number of people shopping online in comparison to hitting brick-and-mortar stores. In a bid to understand this phenomenon and to lure the consumer back to the physical store, retailers are going Phy-gital. The future of the shopping mall in particular and the Indian retail industry, in general, depends a lot upon creating a Phy-gital eco-system which will aim to unify consumer journey by leveraging both technology and experiences. Shopping Centre News Bureau brings experts’ views on the factors responsible for elevating consumer experience in-store using technology. Retail leaders also give a lowdown on the disruption which can be expected in the retail and shopping center industry over the next decade…
With the increasing relevance of physical and digital eco-systems to coexist as a unified journey for consumers, retailers around the globe are leveraging technology for a seamless Phygital experience. In order to accommodate the evolving demands of the ever-connected consumer, and lure him in, the physical store needs to change its mindset. Traditional retailers need to consider the power of digital transformation and use it liberally to enhance in-store experiences. The brick-and-mortar store needs to go Phy-gital.
The future of the shopping mall and the Indian retail industry depends a lot on creating a Phy-gital eco-system which will aim to unify consumer journey by leveraging both technology and experiences.
At the recently concluded India Fashion Forum 2019, a session was dedicated to this futuristic and all-encompassing discussion which sighted examples of what’s being done in India so far and what can be done in the future along with how can malls and retailers partner on this platform.
The session was moderated by Harshvardhan Singh Chauhan, Central Head of Marketing, DLF Shopping Malls and Deepak Yadav, Head-Retail Expansion, Shoppers Stop. The panel constituted of many heavyweights including:
RA Shah, Head-Property, Trent
Sumit Ghildiyal, VP- Business Development, Max Fashion, Landmark Group
Narendra Pratap Singh, Director-Business Development, Samsonite
Pallav Atreja, Business Head- EBO & E-Commerce, MAS Holding
Siddharth Baid, AVP, Lenskart
Preeti Chopra, National Head & Business Development, Raymond
Denne historien er fra July 2019-utgaven av Shopping Centre News.
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Denne historien er fra July 2019-utgaven av Shopping Centre News.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Some Malls Reopen In Israel, Defying Virus Rules
As Israel began to ease lockdown measures, several chain stores in outdoor shopping centers across the country opened to customers in violation of the ongoing Coronavirus restrictions on commerce. Strip malls belonging to the BIG group opened at several locations in the center and the north of the country.
Pandemic Rules For Stores, Malls A Grey Zone For Shoppers
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SHOPPING MALLS REPORT HIGHER CONVERSION & REVIVAL RATES IN FESTIVAL SEASON; BEAUTY, ATHLEISURE, JEWELLERY & WATCHES TOP PERFORMERS IN TIER II CITIES
Shopping Centre News conducted a survey on ‘Consumer Sentiment, Behaviour and Comparisons of Sales in Festival Season (2019-2020)’ to find out the exact situation of the Shopping Centre Industry on the ground. 35 shopping malls pan India (from Tier I, II & III cities), participated in the survey and the results were quite overwhelming. Though the percentage in sales, revenue, footfall has been less in comparison to last year, the conversion rate and revival rate saw a huge surge. As a result, mall developers are looking forward to a speedy recovery in comparison to what they had predicted during the initial stages lockdown…
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IT'S BACK TO BUSINESS AS MUMBAI MALLS CLOCK 80-90% YOY SALES, USHER IN NEW STORES
Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other cities in India. While a chunk of the credit for the flourishing business goes to the spirit of Mumbaikars, it is indeed commendable to note the way malls have taken care of the most minute of details to bounce back…
Delhi Allows Cinemas to Run at 100% Seating Capacity
Cinema halls, which have been operating with a 50 percent cap on seating, will run at full capacity from Monday. Delhiites will also be able to use swimming pools. This was allowed in an order issued by Delhi Disaster Management Authority on Sunday, which also permits trade exhibitions and opening of stadia for sports events.
Home Centre Opens its First Uttarakhand Store in Pacific Mall
Home Centre, leading home retailer in India established in 1995 has launched its first Uttarakhand store at Pacific Mall in Dehradun. Home Centre has 52 stores Pan India in cities like Delhi, Mumbai, Lucknow, and Bangalore. The brand started off with a single store in Sharjah, UAE.
Flash Mob for Road Safety Awareness at Growel's 101 Mall
Supporting the Road Safety Month initiative, Growel’s 1O1 Mall in Kandivali organised a fun filled Flash Mob performance by NGO We Can We Will Foundation to create awareness in a fun way about avoiding road mishaps. Gracing the occasion as the Chief Guest of the evening was Senior Police Inspector Mahadev Jadhav. The event was also attended by authorities from the traffic department of the Mumbai Police.
Growel's 1O1 Mall Attracts New Stores on Basis of its Post Unlock Recovery Rate
Malls in Maharashtra re-opened in August’20 after more than four months of the pandemic induced lockdown with initial footfalls at only 20% - 25% of previous year.
Airia Mall in Association with TRRAIN Creates Livelihood for Persons with Disabilities
In India there are about 26.8 million Persons with Disabilities (PwDs) out of which their employment is less than 1 percent, as per the census of 2011. In an attempt to support employment to PwDs, AIRIA Mall in association with Trust for Retailers and Retail Associates of India (TRRAIN) is opening a training centre to train them through TRRAIN’s livelihood creation program, Pankh – Wings of Destiny. On completion of their training, the trainees will be employed in the mall and its retail brands. The inauguration of the centre was done by Deepak Sethi, Project Director Reach Promoters Pvt Ltd and Sanjeev Kumar Centre Head, AIRIA Mall.
