Miniso is already known for selling cheap yet fashionable products, but they are taking it a step further with their $2 concept stores in Singapore. And they already have their eyes set on stingier, older customers looking for cheap quality goods amidst the high cost of living in Singapore.
First launched at HarbourFront Centre and IMM in October 2019, the concept stores offer a wide-ranging selection from household goods to electronic devices. These include fans, coffee machines, keyboards, Bluetooth earphones, bags and organiser, a press release revealed. As they promise, these are all priced at S$2, whereas a pair of headphones for instance would typically cost around $25. This is also the case for a desk lamp that would have been priced $15, or a bag that would normally cost $8 to $9.
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Denne historien er fra April-Jun 2020-utgaven av Singapore Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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