Have you ever been convinced that you had the best offering? Yet, you lost the deal to a competitor offering less value at a higher price? That happened to me a lot. I struggled for years to close deals.
I remember the day I finally got my wake-up call. I’d just lost a five-figure deal to someone offering less value at a higher price! Working my frustration out at the gym, it hit me: if I was convinced my offering was the best and I didn’t get the deal then clearly offering great value is not enough! It’s not enough to have the best product, you’ve got to have the best pitch.
Remember Kevin Costner in Field of Dreams? Costner plays this small-time farmer, but his real love is baseball. He wants to convert his farm into a baseball pitch, but as anyone with an entrepreneurial dream, he’s nervous. What if he puts in all that time and money and it flops? That’s entrepreneurship: high reward, high risk. While he’s struggling with this dilemma, these words come to him kind of like the voice of God from the heavens: “Build it and they will come.” These words inspire him to take the risk. He builds the pitch, and boy do they come, in droves! Happy Hollywood ending, cue music. Just one thing: in reality, ‘Build it and they will come’ is a lie. It’s a beautiful lie, but it is a lie.
Denne historien er fra January 2020-utgaven av Skyways.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra January 2020-utgaven av Skyways.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Fit For Purpose
Changing legislation offers a range of opportunities in the health sector
Good For Grinches
Finally! A holiday season Scrooge himself can invest in
A Paradise In The Wilderness
Visitors find freedom at Treedom on the Garden Route
Do It For The Kids
Parenting styles play an important role in helping children develop through the pandemic and beyond
Trekking With Teens
Travelling with adolescents comes with a unique set of challenges
Know Your Mind
Our brain uses shortcuts to think quickly but, sometimes, these mental timesavers let us down. Dr Pragya Agarwal discusses the science of cognitive biases, and why it’s more important than ever to understand how they hold sway over our views
Infected With The Travel Bug Again
As tourism-related establishments up their game to ensure visitor health and safety, it’s possible to feel positive about travelling again
Star attraction
Greater Kruger lodge makes a spectacular first impression
Palala position
The effect of the past on the present is positively felt in a luxury Waterberg lodge
Can the spam!
Irrelevant advertising will almost certainly turn consumers against your product