How do you measure a successful marketing campaign? One could set a baseline and note a tangible increase in sales or market penetration. However, it’s not usually that simple, and success can remain obscured. Recently, I had an experience that might assist in understanding this better.
One Friday, our cat Archie went missing. We looked everywhere, but sadly, no one had seen him since Thursday afternoon. By Saturday, our children were distraught, and I was trying to keep it together. My wife was in the USA for a family function and I had been in hospital on a drip with the worst bug I had ever experienced. Keeping it together, while normally not a challenge, was not simple at all.
Denne historien er fra December 2019-utgaven av Skyways.
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Denne historien er fra December 2019-utgaven av Skyways.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Fit For Purpose
Changing legislation offers a range of opportunities in the health sector
Good For Grinches
Finally! A holiday season Scrooge himself can invest in
A Paradise In The Wilderness
Visitors find freedom at Treedom on the Garden Route
Do It For The Kids
Parenting styles play an important role in helping children develop through the pandemic and beyond
Trekking With Teens
Travelling with adolescents comes with a unique set of challenges
Know Your Mind
Our brain uses shortcuts to think quickly but, sometimes, these mental timesavers let us down. Dr Pragya Agarwal discusses the science of cognitive biases, and why it’s more important than ever to understand how they hold sway over our views
Infected With The Travel Bug Again
As tourism-related establishments up their game to ensure visitor health and safety, it’s possible to feel positive about travelling again
Star attraction
Greater Kruger lodge makes a spectacular first impression
Palala position
The effect of the past on the present is positively felt in a luxury Waterberg lodge
Can the spam!
Irrelevant advertising will almost certainly turn consumers against your product
