Stainless steel lifestyle segment, which is pegged around 800 crore, is braced for a bright future in India.
The use of stainless steel in the luxury home décor segment and industrial verticals are increasing over the years. The need of the hour is to address the aspirations of the customer, offer a unique design appeal along with a strong functional value. Developing countries such as India, with its fast growing middle class and millennial population, are ready to embrace the offerings of the lifestyle segment. In a freewheeling interview with Ritwik Sinha of Steel Insights, newly-appointed CEO of JSL Lifestyle, Mandeep Singh discusses the future of the segment and its growth potential.
Excerpts:
Kindly elaborate on what exactly lifestyle segment would constitute and the different businesses and verticals in it.
The lifestyle segment comprises products that are an extension of the customer’s way of life. These products appeal to the values, aspirations, interests, attitudes, or opinions of their target group, along with providing functional solutions. JSL Lifestyle Limited is a subsidiary of Jindal Stainless that offers a variety of state-of-the-art lifestyle solutions using stainless steel. It is an innovation-based and customer-centric company with special emphasis on design to fulfill the lifestyle aspirations and needs of customers. The brainchild of Ms Deepika Jindal, it was founded in 2003 with the primary vision of creating alluring spaces at homes and beyond with the aesthetically pleasing material, stainless steel.
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