As novel tech solutions continue to disrupt B2C approaches to customer engagement, businesses are seeking faster, more effective, integrated, and highly personalized ways to reach their target audiences. Digital transformation holds the promise to accelerate this change, through perfect synchronization of messages at exactly the right time, irrespective of channel. Is getting there just a pipe dream or will it really result in increased revenue? That is still the point isn’t it?
The road to those prime connections is strewn with disappointment, from software systems that promise ease and speed but deliver gut-wrenching and costly failures, to out-of-the-box consumer data platforms (CDPs) whose one size fits most approach falls short of most brands’ aspirations. Many offerings are essentially marketing toys, which would not make it through the door of any self-respecting large enterprise.
George Corugedo feels that entrepreneurial pain deeply. As co-founder and CTO of RedPoint Global, he’s spent 14 years creating leading edge customer engagement technology that’s shattering the limits of what data management, machine learning and engagement software can accomplish.
“While I am passionate about the technology, we measure our client’s success by their business results,” he says. “We have numerous clients who have declared we are their primary revenue generation platform for the organization. That takes us straight out of the marketing toy category and into the mission-critical enterprise platform. If readers take only one thing away from this article, it’s this: RedPoint is about building your business, increasing your sales, moving the needle in a material way.”
Denne historien er fra October 2019-utgaven av The BOSS Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2019-utgaven av The BOSS Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
If I Only Had a Brain-Computer Interface - These medical miracles are changing what science thought possible
These medical miracles are changing what science thought possible. As Elon Musk once noted, How much smarter are you with a phone or computer or without? You're vastly smarter, actually. You can answer any question pretty much instantly. You can remember flawlessly. Your phone can remember videos, pictures perfectly. Your phone is already an extension of you. You're already a cyborg.
What's Your Flavor?
Personalizing food with the power of Al
MAKE THE MONEY LAST
OUTLIVING OUR SAVINGS IS THE NO. 1 RETIREMENT CONCERN. THESE ARE SOME WAYS TO OVERCOME THAT.
United Site Services: Procurement Progression
With their digital evolution underway, the portable sanitation powerhouse is rethinking their approach to procurement and sourcing - and change management is just one key to its success
Natural Selections
Balancing synthetic biology with sustainable materials production
OPEN MINDS
WHAT RESCHEDULING WILL MEAN FOR MEDICINAL CANNABIS RESEARCH
it takes a village
Revolutionizing multifamily living and bolstering property profitability
COLD CONFIDENCE
FOOD INDUSTRY FAVORITE FREZ-N-STOR IS GLIDING INTO A VERY CHILL FUTURE
WHAT CAN BOTS DO FOR YOU?
The dream of an autonomous supply chain
The Ultimate Integration
Rackspace Technology is propelling the industry forward with game-changing innovations in Cloud, Data Analytics, and Artificial Intelligence