Three Principles For Managing Technology's Productivity Paradox

David Mallon, Vp And Analyst-at-large, Bersin, A Deloitte Llp

Automation and artificial intelligence (AI). Big data and advanced analytics. Collaboration platforms and instant messaging. The workplace is becoming a technological wonderland, in which a company can place virtually every resource that its employees need to work more effectively and efficiently at their fingertips. Nevertheless, growth in workforce productivity is hovering around its lowest rate in almost two decades.

We saw this paradoxical situation echoed across the findings of Deloitte’s 2108 Human Capital Trends survey. For example, 71 percent of the respondents to our survey said they are already using personal productivity technologies like collaboration platforms, work-based social media, and instant messaging, and 60 to 70 percent of them said that they believe workers will soon be using these technologies more frequently. Yet, nearly half (47 percent) of the respondents are also worried that these tools will not enhance workforce productivity.

Are their worries justified? Is it possible that, for all their promise and potential, new and emerging workforce technologies could actually drive down productivity?

It can happen. After all, technology is not a productivity panacea in and of itself. Surely, by now, we all know that the next text that pops up on our smartphones could interrupt us and distract us from our work just as readily as it could focus and facilitate our efforts.

The fundamental difference between the two outcomes lies in how you put productivity technologies to work in your company. Here are three principles that can go a long way to ensuring that technology enhances the productivity and well-being of your company’s employees and avoids becoming one of the greatest sources of cognitive overload in their work and lives.

1. DO NEW THINGS, NOT OLD THINGS IN NEW WAYS