NAME:
Peter Strydom
COMPANY:
Amway Japan
POSITION:
President
LOCATION:
Tokyo, Japan
From a door-to-door sales model to a successful social commerce business valued at US$8.4 billion, Amway Global has completely redefined the world of entrepreneurship. The family-owned company based in Ada, Michigan has a global footprint that spans six continents with a presence in more than 100 countries and territories. And its reason for existence is to help others live better, healthier lives.
In an unusual turn of events in an unprecedented year, it’s only fitting then that its reason for existence has turned into the very reason it’s not only survived the pandemic, but that it’s wildly thriving too.
“Over the years, the business has become more of an ecommerce and social commerce business oriented towards health and wellness,” Amway Japan President Peter Strydom explains. “Therefore, the advent of COVID-19 has really positioned us very, very well to take advantage of its tailwinds.”
The tailwinds Peter speaks of are the population’s current interest in health and wellness, income insecurity and the shift to digital. “We’re in a very good space now because of those tailwinds and how they’ve all come together,” he says. “People are deeply concerned about their immunity and against the backdrop of the economy going south, they’re also really concerned about their income. Then there’s also this massive move into the virtual world.
Denne historien er fra April 2021-utgaven av The CEO Magazine Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2021-utgaven av The CEO Magazine Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.
