It was only a matter of time before hi-tech solutions and devices revolutionised one of the biggest consumer markets in the world.
From wearables embedded in clothes that can monitor heat, cold or UV, to man-made fabrics that are biodegradable, and made-to-order clothes enabled by AI and 3D design technologies, the US$2.4 trillion global industry is undergoing a massive makeover, says Beth McGroarty, Research Director of the Global Wellness Institute.
Behind it, she believes, is a move towards more conscious consumerism. Also fuelling new investment opportunities is our continuing love affair with tech, as well as a desire for convenience and personalized clothing solutions.
GET SMART
An era of “active good clothing” that is connected, intelligent and healing is rising: from antibacterial clothes to items that can heal or moisturize your body, says McGroarty.
“Ralph Lauren’s PoloTech shirt monitors heart rate, stress, and energy output; SUPA makes smart, heart rate monitoring bras; Wearable X makes connected yoga pants that vibrate to guide users through yoga postures and sequences,” she says.
Currently, 6.9 million units of smart clothing are being shipped worldwide, according to research company Gartner. It forecasts a rise to 19.91 million in 2022.
There are clothes that control airflow around the body – Swiss tech-sports brand Odlo – and clothes that help our bodies rejuvenate – Under Armour’s Athlete Recovery Sleepwear, created with superstar quarterback Tom Brady, that reflects infrared healing energy.
Denne historien er fra February 2020-utgaven av The CEO Magazine Asia.
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Denne historien er fra February 2020-utgaven av The CEO Magazine Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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