Beam Suntory China Managing Director Jeffrey Huang Explains How the Premium Spirits Maker Adds a Chinese Flair to the Mix.
There is a Beam Suntory beverage for every occasion. For Jeffrey Huang, Managing Director of Beam Suntory China, a Jim Beam highball is the perfect pairing for dinner at a restaurant. “It is a fantastic and refreshing drink,” he says. “It’s a complete substitute for premium beer and I love it.” If he’s at home or having a quiet bite with friends? “I’d probably go with one of our Scotch whiskies like a Bowmore 15. It is phenomenal and super smooth,” Jeffrey notes. And as for a high-energy environment, like a night club? “I might go with our Courvoisier,” Jeffrey says. “In China, they do more shots and Courvoisier cognac, our XO [extra old], is just a great liquid for it.”
Beam Suntory was born out of a merger between US-based whiskey company Beam and Japanese beverage giant Suntory. The premium spirits company produces a range of top-notch beverages including Jim Beam and Maker’s Mark bourbons, Yamazaki single malt whisky, Teacher’s Scotch whisky and Canadian Club. “We call it an East meets West culture,” Jeffrey explains. “Effectively, we try to take elements of the best of each to create something no other company can.”
In Japan, the team learns about craftsmanship, heritage and tradition. “They won’t let a product go unless they are 100 per cent sure it is of the highest quality,” Jeffrey says. “That’s something that, as you learn more about the Japanese culture, is certainly worthy of admiration and respect. They do things no other country I’ve seen can do in terms of the relentless focus on quality and continuous improvement.” On the Beam side, Jeffrey highlights the American ingenuity, creativity and innovation – the ‘can do’ culture.
Denne historien er fra June 2019-utgaven av The CEO Magazine Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2019-utgaven av The CEO Magazine Asia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.