New concept, proven success and a high-margin model are luring investors to juice bars and thick shake parlours. Read on to delve deep into an interesting business proposition.
From street-side pushcarts to air-conditioned outlets, juice bars in India have undergone a retail revolution in the last 5-8 years. In fact, as early as 2005, brands like Juice Lounge entered the market and introduced a new fad called ‘live kitchens’ which successfully got customers’ attention and money. Since then, there has been no looking back for Juice Lounge which has nearly 40 outlets in the north alone.
Commenting on the concept, Manav Shital, the co-founder of Juice Lounge, says, “Earlier, juices often came from closed kitchens and consumers had no clue what water was being used and what quality of fruits were going into the mixers. Today, live kitchens have opened up in juice bars and that’s caught the attention of consumers.” He says the demand for live kitchens is not only in metros but also in smaller cities.
BUSINESS MODEL
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