SALONA's gen next charting company's future growth strategy

With the second generation ushering in fresh thoughts and approaches to manufacturing, innovation and research and development, Salona Group is poised to achieve greater heights with not just new products but also a bigger global footprint

- M.K. Prabhakar

The Coimbatore region is known for its enterprising entrepreneurs, particularly in the field of textiles. Many a company has charted out its own distinct success story in this region. Salona Group is one such name, which has got a presence in spinning, knitting and fabrics and is now also making waves with its exclusive range of ladies’ apparel. What is heartening to note is the fact that the growth story of the group is being driven forward by the next generation entrepreneurial brother-sister duo of Raghav Agarwal and Saloni Agarwal. They work in tandem with their father, Manoj Jhajhariaa, himself a third-generation entrepreneur, in driving forward the fortunes of the group.

Elaborating about his foray into the family business, Raghav Agarwal says: “I joined the business after my graduation in commerce. That was the time when we were looking to diversify from yarn and fabric to garments. We started off by making ladies’ leggings made out of cotton spandex, which was a hot seller product at that time. We realised that the easiest way to venture into this line was to sell something popular. The idea behind the diversification was that we were already supplying the raw material for these products to others. If they could make a finished product using our raw material and get good returns, it was obvious that we would be able to do so too. That was the trigger.”