SHRIRAM RAYONS Racing ahead with rayon-reinforced high-performance tyres
The Textile magazine|April 2021
Ganesh Kalidas has an exclusive interaction with the head honchos of DCM Shriram Industries Limited – Senior Managing Director and CEO Alok B Shriram and his daughter President (Rayon Division) Kanika Shriram – to get insights about the company’s global presence in high tenacity rayon tyre cord. The interview also focuses on how the company faced the impact of the pandemic and lockdown and immediately got into the groove once again in record time to be able to achieve the goals of Vision 2025
Ganesh Kalidas
SHRIRAM RAYONS Racing ahead with rayon-reinforced high-performance tyres

Here is a part of a fable that many of us may remember: “The Phoenix had risen from the ashes. It lifted its neck and spread out its beautiful wings and soared high into the sky. The Phoenix picked up the ash and put in the egg. And then the Phoenix and the birds flew towards the city of sun, to the temple of the sun, the Egyptians had made.” As an analogy, here is the story of Shriram Rayons. Despite a turbulent start littered with massive obstacles – be it a war and its ripple effects resulting in a ban on raw material import that is so crucial to manufacturing rayon, replacement of ‘wonder fibre’ rayon with nylon or a plant shutdown for two years due to a hard-hitting workers’ strike – Shriram Rayons today has come a long way and stands head and shoulders above the competitors globally.

Established in 1965 in Kota, Rajasthan, Shriram Rayons manufactures rayon yarn, greige and treated fabric. Rayon is still the material of choice for ultra-high-performance tyres and is the only bio-based fibre used in such end-uses on a large scale. The company exports rayon to major tyre manufacturers around the world. Alok Shriram, Senior Managing Director and CEO, DCM Shriram Industries Limited, shares: “We are a unique company in the world as we are the only one to still hold forth the American technology. Post the workers’ strike in 1987-88, we restarted, but our American suppliers were unwilling to give us the raw material. That was when we zeroed down on a niche market in the global technical textile market for high-performance tyres, which run at more than 200 kilometres an hour.”

Denne historien er fra April 2021-utgaven av The Textile magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 2021-utgaven av The Textile magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA THE TEXTILE MAGAZINESe alt
Bullish growth prospects for Indian home textile exporters: ICRA
The Textile magazine

Bullish growth prospects for Indian home textile exporters: ICRA

Riding high on pandemic-induced lifestyle changes stemming from heightened consciousness about hygiene and increased prevalence of stay-at-home options, Indian home textile exporters are set to register robust performance during FY2022.

time-read
3 mins  |
August 2021
RAJAPALAYAM MILLS
The Textile magazine

RAJAPALAYAM MILLS

Focus on Modernisation, Capacity Expansion and Value added products

time-read
2 mins  |
August 2021
Sutlej: Leadership through Transformation
The Textile magazine

Sutlej: Leadership through Transformation

Green fibre project to enhance global competitiveness

time-read
7 mins  |
August 2021
GANESHA ECOSPHERE expanding Recycled Polyester Staple Fibre capacity
The Textile magazine

GANESHA ECOSPHERE expanding Recycled Polyester Staple Fibre capacity

The world is awakening to the pressing need to save the Mother Earth from drowning into the plastic pollution. People and countries across the globe are looking at alternatives to reduce the impact on the environment, and become more sustainable and greener.

time-read
3 mins  |
August 2021
WEAVERS IN POLE POSITION 2FAST accelerates performance with speed, quality and versatility
The Textile magazine

WEAVERS IN POLE POSITION 2FAST accelerates performance with speed, quality and versatility

Speed by name and speed in performance…the brand new 2FAST rapier weaving machine from SMIT is built for ultimate productivity. Its compact design combines maximum output rates with quality and versatility. Made in Italy, it echoes the country’s traditions of speed in motorsports, with competitive performance that is also environmentally kind.

time-read
3 mins  |
August 2021
TWINE SOLUTIONS Spearheading a revolution
The Textile magazine

TWINE SOLUTIONS Spearheading a revolution

A technology start-up that has developed a proprietary and revolutionary digital on-demand thread dyeing system and a digital dye-to-match colour application, Twine Solutions now has a partner in India to explore the growing textile industry even as it continues to develop new products and solutions for its global outreach strategy

time-read
6 mins  |
August 2021
KUSTERS CALICO completes 25 years of Indian operations
The Textile magazine

KUSTERS CALICO completes 25 years of Indian operations

Creates new benchmarks in the processing and finishing technology

time-read
6 mins  |
August 2021
Quality, efficiency and good service - this is what makes BRÜCKNER successful in Turkey
The Textile magazine

Quality, efficiency and good service - this is what makes BRÜCKNER successful in Turkey

The Turkish family-owned company ARIKAN Mensucat Industry and Trade Inc. was founded in 1993 and is located in Kahramanmaras, one of the southernmost cities of the country.

time-read
3 mins  |
August 2021
NESTLING TECHNOLOGIES' i-Spin, a game changer in the spindle monitoring segment
The Textile magazine

NESTLING TECHNOLOGIES' i-Spin, a game changer in the spindle monitoring segment

‘i-Spin’ spindle monitoring system now gets added to Nestling Technologies’ portfolio. As such, a variety of analysis such as the whole year performance of the ring frame, lot-wise performance, etc. is now available instantly, which can be viewed from anywhere across the globe.

time-read
3 mins  |
August 2021
Trützschler establishes the Trützschler Foundation
The Textile magazine

Trützschler establishes the Trützschler Foundation

The Mönchengladbach-based family-owned Trützschler company has created a charitable foundation: the Trützschler Foundation. The Foundation’s main focus is on supporting children and young people with learning and education, sport and exercise, and science and research.

time-read
1 min  |
August 2021