Here is a part of a fable that many of us may remember: “The Phoenix had risen from the ashes. It lifted its neck and spread out its beautiful wings and soared high into the sky. The Phoenix picked up the ash and put in the egg. And then the Phoenix and the birds flew towards the city of sun, to the temple of the sun, the Egyptians had made.” As an analogy, here is the story of Shriram Rayons. Despite a turbulent start littered with massive obstacles – be it a war and its ripple effects resulting in a ban on raw material import that is so crucial to manufacturing rayon, replacement of ‘wonder fibre’ rayon with nylon or a plant shutdown for two years due to a hard-hitting workers’ strike – Shriram Rayons today has come a long way and stands head and shoulders above the competitors globally.
Established in 1965 in Kota, Rajasthan, Shriram Rayons manufactures rayon yarn, greige and treated fabric. Rayon is still the material of choice for ultra-high-performance tyres and is the only bio-based fibre used in such end-uses on a large scale. The company exports rayon to major tyre manufacturers around the world. Alok Shriram, Senior Managing Director and CEO, DCM Shriram Industries Limited, shares: “We are a unique company in the world as we are the only one to still hold forth the American technology. Post the workers’ strike in 1987-88, we restarted, but our American suppliers were unwilling to give us the raw material. That was when we zeroed down on a niche market in the global technical textile market for high-performance tyres, which run at more than 200 kilometres an hour.”
Denne historien er fra April 2021-utgaven av The Textile magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2021-utgaven av The Textile magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Bullish growth prospects for Indian home textile exporters: ICRA
Riding high on pandemic-induced lifestyle changes stemming from heightened consciousness about hygiene and increased prevalence of stay-at-home options, Indian home textile exporters are set to register robust performance during FY2022.
RAJAPALAYAM MILLS
Focus on Modernisation, Capacity Expansion and Value added products
Sutlej: Leadership through Transformation
Green fibre project to enhance global competitiveness
GANESHA ECOSPHERE expanding Recycled Polyester Staple Fibre capacity
The world is awakening to the pressing need to save the Mother Earth from drowning into the plastic pollution. People and countries across the globe are looking at alternatives to reduce the impact on the environment, and become more sustainable and greener.
WEAVERS IN POLE POSITION 2FAST accelerates performance with speed, quality and versatility
Speed by name and speed in performance…the brand new 2FAST rapier weaving machine from SMIT is built for ultimate productivity. Its compact design combines maximum output rates with quality and versatility. Made in Italy, it echoes the country’s traditions of speed in motorsports, with competitive performance that is also environmentally kind.
TWINE SOLUTIONS Spearheading a revolution
A technology start-up that has developed a proprietary and revolutionary digital on-demand thread dyeing system and a digital dye-to-match colour application, Twine Solutions now has a partner in India to explore the growing textile industry even as it continues to develop new products and solutions for its global outreach strategy
KUSTERS CALICO completes 25 years of Indian operations
Creates new benchmarks in the processing and finishing technology
Quality, efficiency and good service - this is what makes BRÜCKNER successful in Turkey
The Turkish family-owned company ARIKAN Mensucat Industry and Trade Inc. was founded in 1993 and is located in Kahramanmaras, one of the southernmost cities of the country.
NESTLING TECHNOLOGIES' i-Spin, a game changer in the spindle monitoring segment
‘i-Spin’ spindle monitoring system now gets added to Nestling Technologies’ portfolio. As such, a variety of analysis such as the whole year performance of the ring frame, lot-wise performance, etc. is now available instantly, which can be viewed from anywhere across the globe.
Trützschler establishes the Trützschler Foundation
The Mönchengladbach-based family-owned Trützschler company has created a charitable foundation: the Trützschler Foundation. The Foundation’s main focus is on supporting children and young people with learning and education, sport and exercise, and science and research.