Extremely analytical, Dr Leena has a flair for the spectacular and has captured the imagination of the young elite Indians through her salon. And, her business is growing rapidly. Considering the success of her venture, Forbes called her the ‘Nail Tycoon’ while Femina addressed her as the ‘Nail Empress’. Needless to say, Dr Leena, who is savvy, stylish and foresighted, is truly a woman of substance.
In a candid conversation with Unique Times, she elucidates her work and reveals what it takes to be a spunky businesswoman.
Nails are small and not so noticeable even in close vicinity. Also, it is a niche industry. How did you get the idea to make a business out of it?
Yes, it’s very niche. But it is an area that has long been ignored by the beauty industry and therefore presents a huge opportunity. Like it or not, your appearance matters as that’s how people form opinions about you. Nails might be small but they have a big impact on our overall personality. Especially during business or personal interactions where one can’t help but look at your hands and unconsciously take in how beautiful or dirty the nails are. I strongly believe that if you don’t wish to turn people off and ruin your meetings, you have to take care of your nails, giving them the same attention and care you provide for your face.
People who understand this use it to their advantage by paying extra attention to their hands and nails and benefit from the positive impression they make. We truly believe that everyone must look at their best and that’s exactly what we offer. We must be doing things right because our patrons also seem to share our belief and consider it a big deal and care about and pay for our niche services.
Denne historien er fra March - April 2021-utgaven av UNIQUE TIMES.
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Denne historien er fra March - April 2021-utgaven av UNIQUE TIMES.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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