Ask him about his favourite quote and Amit Mohta, Joint Managing Director, Elemental Fixtures Pvt, promptly quotes a prominent character from the famous American TV show ‘Billions’. The line roughly translates into, “ We want to be too big to mess with”. Well, as someone who take his inspiration from that, Amit sure knows what it takes to keep a business going even in the toughest of times. The name ‘Elemental’ itself was born from a vision to be the 6th element in a person’s life, as Amit informs.
Elemental Fixtures, which started its journey 6 years ago with a 15,000 sqft set-up and targeting only FMCG clients and the POP business, recently opened its new factory in Bommasandra, Bangalore. Spread across 4,30,000 + sq feet, the new factory comprises a dedicated millwork factory, metal workshop and powder coating under one roof. The company currently has a headcount of 500 workmen. In a freewheeling chat with VM&RD, Amit Mohta takes us through the journey of the company, what keeps him going in this business, about the team, work culture and how they are planning to become the ‘Amazon of the fixture manufacturing company’.
To begin with, how does 2020 look from a business point of view?
Overall retail business sentiments are down. Retail expenditure is reducing per sqft. The clients are not spending money. Six years ago, if the client were spending Rs 2000 per sqft, today they are spending Rs 800 per sqft. Also, there is no clear number regarding the new retail stores opening in India. Also, too many players have come into the market and the market share is being divided. But I see a huge growth opportunity in the F&B sector. So overall in 2020 we will have to relook our business focus.
Traditional retailers seem to be an opportunity today specially in tier 2 and tier 3 markets. Are you planning to approach them?
Denne historien er fra February 2020-utgaven av Visual Merchandising and Retail Design.
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Denne historien er fra February 2020-utgaven av Visual Merchandising and Retail Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
