Chennai
Experiential offering has emerged to be the key differentiator in creating an edge in the competitive market space. But experience today goes beyond physical aesthetics, it is about an immersive engagement enabled both by design and technology. But how does one create an experiential offering in an automotive showroom in a way that combines interactivity and aesthetics in a seamless flow? Bangalore-based electric scooter manufacturer Ather Energy seems to have cracked the answer.
Founded in 2013 by two IIT Madras alumni Tarun Mehta and Swapnil Jain, Ather Energy designs and sells electric scooters for the Indian Market. Rather than having dealership showrooms, the company has gone in for Experience Centers, the first of which, spread across 2000sq ft space was inaugurated in Bangalore last year. The company opened its second one at Wallace Garden Road, Nungambakkam, Chennai in July this year. The 4000 sq ft ‘Ather Space’ in Chennai is a complete guide book to Ather Energy’s journey and their milestones products. The center’s design and user experience has been improved based on Ather’s learning from the Bengaluru Ather Space.
Designed by Delhi-based design company Studio Lotus, the second Experience centre of Ather embodies the brand ethos of innovation and dynamism to create a prime feature space for the Ather 450, their marquee product. The Experience centre double folds itself into space where the customers can educate themselves about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it through a naked scooter which is placed right at the center of the store, with the skeletal structure showcasing the spare parts.
Denne historien er fra January 2020-utgaven av Visual Merchandising and Retail Design.
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Denne historien er fra January 2020-utgaven av Visual Merchandising and Retail Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
