Can you share a brief overview of Spiro Spero? What drove its launch?
We create, conceptualize, and develop commercial spaces and brands. We design and build hotels, restaurants, offices and other commercial spaces. While we do some on a Build - Setup - Transfer basis, most of our projects are turnkey. We have an in-house team of architects, engineers, designers, project managers who do all the work within the company. We’ve been in the industry for almost 10 years now and have been known mostly for our hospitality projects.
Our story is pretty crazy actually. Both partners are Mass Media students who majored in advertising. A few years later, we were bootstrapped and started working on travel and social projects when we got a random chance to design a friend’s bar. The bar did really well and we got our next client - a big chain of bars across the country and from there there’s been no looking back! We’ve been lucky enough to also design & set up an insanely beautiful music festival in the deserts of Rajasthan and some cool offbeat projects around the country.
Tell us about Spiro Spero’s design philosophy and about your approach to retail design in particular.
Our design philosophy is to always push the boundaries in conventional commercial design - to make spaces that are as unique as functionally possible. To be able to customize each thing to fit into a brand philosophy. Our company motto is Firmitas, Utilitas, Venustas – which when translated from Latin means – Durability, Utility, Beauty – they are the 3 principles of architecture and design written by Vitruvius. We believe that just good looks or just plain utility or just building to last doesn’t work unless all 3 are cohesively brought together. We strive to do that in all our projects.
Denne historien er fra November 2019-utgaven av Visual Merchandising and Retail Design.
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Denne historien er fra November 2019-utgaven av Visual Merchandising and Retail Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
