‘North East Shoppers Know Their Brands'
Visual Merchandising and Retail Design|November 2019
Iconic large format retail brand Shoppers Stop has recently forayed into the Northeast by opening its first flagship store in Guwahati. With the success of this store, the brand is now looking to expand its presence further by opening more stores in Northeast in cities like Shillong and Agartala. Deepak Yadav, Head of Business Development, Shoppers Stop, shares more insights about the Northeast market and their retail strategy for smaller towns.
Smita Sinha
‘North East Shoppers Know Their Brands'

Having entered the Northeast, can you share the experience? Any plans expansion plans in that area?

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