Beginning its journey from the first outlet of 600 sq ft in Forum - Bangalore, Soch is now spearheading the Indian ethnic wear category with 100 EBOs across 39 cities. The brand is now planning to reinforce its presence across the country and overseas too.
Started in 2015, Soch, has gained great popularity over the decade for its ethnic apparel range for women. Today, the brand is present with 100 EBOs across the country and 47 LFS at present, clocking a revenue of Rs 320 crore in the last fiscal, targeting to reach 425 crore in 2017-18. While dominantly present in the South & West market, the brand is now planning to strengthen its footprint across the country. We caught up with Vinay Chatlani, Cofounder and CEO, Soch to learn about the brand’s store roll out strategy and more.
Tell us about Soch’s journey so far & plan for the coming year.
We have always wanted to be a brand that focuses on fast fashion and more categories. There aren’t many brands that go across sarees, salwar kameez, kurtis, tunics, kurti suits, readymade blouses and bottoms. We were very strong in the south and west. Among our 100 EBOs, Karnataka has the highest number of stores with 21 in Bangalore itself. We see there is lot of growth in NCR and Kerala.
What kind of retail formats will you be focussing on?
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