The lockdown has significantly changed the way people think, prioritize, and act in their daily lives in the new normal. The hierarchy of needs, defined by Maslow, has been turned on its head now, led by the humble physiological needs for essentials. Though essentials are topping shopping lists in all homes, the onset of lockdown 4.0 has brought non-essential retail, both offline and online, into consideration once again. Reopened stores are giving retailers a firsthand sense of the behavior of the unlocked customers venturing out to shop for non-essentials. A common observation is a change in their shopping missions from ‘leisure browsing’ to ‘purposeful searching’ in shopping journeys that are now less frequent, with higher conversions, fulfilled with larger baskets and purchased in lower dwell time inside the store. This clearly reveals that the key engine powering customer fulfillment is efficiency in the use of time and effort in quickly finding, evaluating, and making an informed decision influencing purchase.
A collaboration of store planning, visual merchandising, technology, and data science can play the role of the enabler in delivering this expectation of a quicker shopping journey. Insights from data, such as traffic analytics, sales mix, basket analysis and channel revenue share, help predict customer expectations and curate efficient and predictive shopping journeys that optimize consumers’ time and effort instore.
Here are a few successful store planning and visual merchandising strategies that can be interpreted in relevance to today’s need for speed in store environments.
Set the stage for speed
Denne historien er fra July 2020-utgaven av Visual Merchandising and Retail Design.
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Denne historien er fra July 2020-utgaven av Visual Merchandising and Retail Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
