Mocktails were once mainly considered as a sweet drink or thirst quencher but people today are experimental in trying out new flavors and recipes by bartenders across the world. Today, mocktails are as creative, delicious and flavorful as any alcoholic mixed drink and one of the biggest trends in the beverage industry in recent years.
Eating fruits and vegetables was always considered good and beneficial for a nutritious lifestyle. But who would have thought that drinking them can be even more fun and delicious,” observes 30-year-old Head Mixologist at Massive Restaurants Pvt. Ltd. Manish Chauhan. His words echo the underlying trend today in the hospitality beverage industry, where customers are looking out for a variety of innovative and quirky drinks that are non-alcoholic but both fun and delicious to have.
Keeping this beverage trend under consideration, restaurants, and bars are coming up with varieties of fruit or veggie-based and non-alcoholic drinks called ‘Mocktails’. “Mocktails are one of the biggest trends in the beverage industry in recent years, and they’re tastier than ever before. The growing popularity for mocktails is in sync with the health and wellness trend becoming mainstream. Considering the customer’s changing habits, it is perhaps the ideal time for the alcohol-free market to introduce varieties of mocktails,” aver top mixologists, bartenders and bar managers in the industry.
Alcohol-free drinks are catching the attention of restaurants and chefs as the segment is showing promise. In the hospitality beverages category, mocktails are the hotshot rising stars of today and tomorrow. So, while cocktails are still in demand and will continue to hold considerable sway over a significant number of consumers gunning for fun beverages, those who feel inspired to go cold on alcohol altogether are finding their ranks swelling impressively.
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