Focused on offering commercial refrigeration foodservice solution for hotels, restaurants, bars, coffee shops, ice cream & beverage, food retail and the healthcare segments, Elanpro strives to bring innovative, state-of art products for the hospitality and retail industry. In a tête-à-tête with FoodService India, Sanjay Jain, Director, Elanpro, talks about new products, the brand‘s USP and the company‘s vision.
Give a brief description of your company and its operations in India?
Elanpro is focused on offering commercial refrigeration food-service solution for hotels, restaurants, bars, coffee shops, ice cream & beverage, food retail and the health care segments. Registered in 2009 as a private limited company, it has its headquarters in New Delhi. A 100% marketing company, Elanpro strives to bring innovative, state-of-art products for the hospitality and retail industry. In a short period of time, the company has built a network of almost 300 channel partners and an extensive infrastructure to sell and service the company’s product range.
Which are your top selling and most popular products in India and which are your key markets in India volume-wise?
Changing lifestyle and rapid urbanization has a led to an increase in consumption of perishable items in India. The F&B share of retail industry is growing substantially, directly affecting the demand for innovative refrigeration solutions. Keeping the same in mind, we have introduced a wide range of products catering to organized retail industry and FMCG sector. Elanpro’s Upright freezers are quite a hit in the retail sector. The range is fitted with best-in-class compressor, which not only ensures high performance but also low power consumption. The range comprises models offering maximum choice based on the requirement of the outlet extending from 50 lts Counter Top to 200 lts, 400 lts, 450 lts and Double Door in 1000 lts.
Our Bakeshop DC Series is also gaining popularity amongst our customers. An innovative solution for the bakery products, the product is a perfect blend of high performance and sinuous design.
The growing demand for refrigeration solutions is a strong motivation for us. We have managed to create a market for us in most parts of India apart from the North-east. We will be putting our energies in that region now.
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