Oh My God Have You Not Tried Our Love Bonito Clothes?
8 Days|May 18, 2017

Girlbosses Rachel Lim and Viola Tan are mortified we don’t own anything from their fashion brand. So we bought a $48 jumpsuit to see what the fuss was all about. We talk business and entrepreneurship with the Love, Bonito founders.

 

Celine Tan
Oh My God Have You Not Tried Our Love Bonito Clothes?

Rachel Lim, the exuberant co-founder of online fashion brand Love, Bonito, is going on about their Asian fit. “We pride ourselves on having the perfect Asian fit,” she says, while co-founder Viola Tan nods. “When Asians shop at international brands, sometimes it’s hits and misses. Like the Zara jumpsuit is supposed to be at your waist, but it ends up at your hips. Our clothes really fit the Asian physique.” When I mention I don’t own anything from Love, Bonito, Rachel is horrified. “What?!??” she exclaims. Maybe she’s joking, perhaps it’s hubris, or maybe she truly has reason to be shocked. After all, Love, Bonito is one of the first names that come to mind when you think of online shopping in Singapore. The pioneering brand has been around for 10 years — pretty much since adding dresses and skirts to a virtual cart first took off in a big way.

The Love, Bonito fashion pioneers were recently honoured with an award at the Women Entrepreneur Awards 2017, which celebrates female trailblazers who shine both at business (Love, Bonito is reportedly worth seven figures) and in terms of contributing to society. Today, I’m talking entrepreneurship with Rachel, 30, and Viola, 33, and they’re telling me about their ‘holy grail’ and the reason they think they’ve survived in the fickle fashion industry — it’s all thanks to their Asian fit, and their knack for knowing what their audience wants. Despite being a fan of online shopping, I’ve somehow never jumped on the Love, Bonito bandwagon. After interviewing Rachel and Viola, I guess an “Add to Cart” at www.lovebonito. com was overdue. I bought a pleated blue jumpsuit for $48 (no shipping charge) which arrived within three days, and — wouldn’t you know it — it does fit well and look flattering. Guess these ladies deserve their place at the top of the fashion heap.

Denne historien er fra May 18, 2017-utgaven av 8 Days.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May 18, 2017-utgaven av 8 Days.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA 8 DAYSSe alt
What a G.E.M.!
8 Days

What a G.E.M.!

Hongkong singer and new Tag Heuer global ambassador G.E.M. TANG, in town recently for F1, has a “guilty indulgence” that will just make you feel more guilty about yours.

time-read
2 mins  |
October 06, 2016
The Twins Effect
8 Days

The Twins Effect

Is the local showbiz scene big enough for both JAYLEY and HAYLEY WOO to twin and win? We compare and contrast.

time-read
10+ mins  |
October 06, 2016
Wake-Up Call
8 Days

Wake-Up Call

Following SHINee frontman JONGHYUN's suicide after a long struggle with depression, fans and celebs are urging the K-pop industry to pay more attention to the well-being of their artistes.

time-read
2 mins  |
January 04, 2018
Coming Clean
8 Days

Coming Clean

Chart-topping British band CLEAN BANDIT, in town on Jan 22 for a gig, may be famous for using classical music in their hits, but that won’t stop them from collaborating with Beyoncé, as bassist Jack Patterson tells us over the phone.

time-read
2 mins  |
January 11, 2018
Wong Time Right Target
8 Days

Wong Time Right Target

The always-glam FANN WONG goes glum for her first major movie role in three years.

time-read
3 mins  |
December 22, 2016
Star Ship Troopers
8 Days

Star Ship Troopers

Space Travel is about to get more exciting. Chris Pratt and Jennifer Lawrence, two actors already in Hollywood’s Stratosphere, take off this week for the Sci-Fi Romance Passengers.

time-read
10 mins  |
December 22, 2016
Sandra Riley Tang, 25
8 Days

Sandra Riley Tang, 25

The Sam Willo ws singer works out because “I really love to eat”. Yes, The Yoga Cofounder’s fad diet days are definitely over.

time-read
4 mins  |
September 29, 2016
Comme What May
8 Days

Comme What May

The man behind the Comme des F***down streetwear, Rusland Karablin, is so Zen (check out the mantra emblazoned on his swag), he doesn’t mind that everyone from Bugis to Bangkok is bootlegging his stuff.

time-read
5 mins  |
September 29, 2016
“My Parents Told Me: You're On Your Own Now”
8 Days

“My Parents Told Me: You're On Your Own Now”

Getting cut off financially by her folks turned Asia’s Next Top Model alum AIMEE CHENG- BRADSHAW into a “super frugal” model. Except when it comes to yoga and shoes.

time-read
3 mins  |
November 09, 2017
A Slice Of New York In Singapore
8 Days

A Slice Of New York In Singapore

WOLFGANG’S STEAKHOUSE at the new Intercontinental Singapore Robertson Quay offers an authentic NYC steakhouse dining experience. But be prepared to leave with a much emptier wallet and smelling of beef fat.

time-read
3 mins  |
November 09, 2017