Girlbosses Rachel Lim and Viola Tan are mortified we don’t own anything from their fashion brand. So we bought a $48 jumpsuit to see what the fuss was all about. We talk business and entrepreneurship with the Love, Bonito founders.
Rachel Lim, the exuberant co-founder of online fashion brand Love, Bonito, is going on about their Asian fit. “We pride ourselves on having the perfect Asian fit,” she says, while co-founder Viola Tan nods. “When Asians shop at international brands, sometimes it’s hits and misses. Like the Zara jumpsuit is supposed to be at your waist, but it ends up at your hips. Our clothes really fit the Asian physique.” When I mention I don’t own anything from Love, Bonito, Rachel is horrified. “What?!??” she exclaims. Maybe she’s joking, perhaps it’s hubris, or maybe she truly has reason to be shocked. After all, Love, Bonito is one of the first names that come to mind when you think of online shopping in Singapore. The pioneering brand has been around for 10 years — pretty much since adding dresses and skirts to a virtual cart first took off in a big way.
The Love, Bonito fashion pioneers were recently honoured with an award at the Women Entrepreneur Awards 2017, which celebrates female trailblazers who shine both at business (Love, Bonito is reportedly worth seven figures) and in terms of contributing to society. Today, I’m talking entrepreneurship with Rachel, 30, and Viola, 33, and they’re telling me about their ‘holy grail’ and the reason they think they’ve survived in the fickle fashion industry — it’s all thanks to their Asian fit, and their knack for knowing what their audience wants. Despite being a fan of online shopping, I’ve somehow never jumped on the Love, Bonito bandwagon. After interviewing Rachel and Viola, I guess an “Add to Cart” at www.lovebonito. com was overdue. I bought a pleated blue jumpsuit for $48 (no shipping charge) which arrived within three days, and — wouldn’t you know it — it does fit well and look flattering. Guess these ladies deserve their place at the top of the fashion heap.
Denne historien er fra May 18, 2017-utgaven av 8 Days.
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Denne historien er fra May 18, 2017-utgaven av 8 Days.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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What a G.E.M.!
Hongkong singer and new Tag Heuer global ambassador G.E.M. TANG, in town recently for F1, has a “guilty indulgence” that will just make you feel more guilty about yours.
The Twins Effect
Is the local showbiz scene big enough for both JAYLEY and HAYLEY WOO to twin and win? We compare and contrast.
Wake-Up Call
Following SHINee frontman JONGHYUN's suicide after a long struggle with depression, fans and celebs are urging the K-pop industry to pay more attention to the well-being of their artistes.
Coming Clean
Chart-topping British band CLEAN BANDIT, in town on Jan 22 for a gig, may be famous for using classical music in their hits, but that won’t stop them from collaborating with Beyoncé, as bassist Jack Patterson tells us over the phone.
Wong Time Right Target
The always-glam FANN WONG goes glum for her first major movie role in three years.
Star Ship Troopers
Space Travel is about to get more exciting. Chris Pratt and Jennifer Lawrence, two actors already in Hollywood’s Stratosphere, take off this week for the Sci-Fi Romance Passengers.
Sandra Riley Tang, 25
The Sam Willo ws singer works out because “I really love to eat”. Yes, The Yoga Cofounder’s fad diet days are definitely over.
Comme What May
The man behind the Comme des F***down streetwear, Rusland Karablin, is so Zen (check out the mantra emblazoned on his swag), he doesn’t mind that everyone from Bugis to Bangkok is bootlegging his stuff.
“My Parents Told Me: You're On Your Own Now”
Getting cut off financially by her folks turned Asia’s Next Top Model alum AIMEE CHENG- BRADSHAW into a “super frugal” model. Except when it comes to yoga and shoes.
A Slice Of New York In Singapore
WOLFGANG’S STEAKHOUSE at the new Intercontinental Singapore Robertson Quay offers an authentic NYC steakhouse dining experience. But be prepared to leave with a much emptier wallet and smelling of beef fat.
