Build Your Brand - Like A Boss!

Want to kick career goals? Leadership coach Michelle Sales says reputation is everything

Think of someone in the world you know with a strong personal brand? Maybe you’re picturing a personality like Oprah Winfrey, Richard Branson,Lady Gaga, Steve Jobs or Sheryl Sandberg. Their personal brands have helped them manoeuvre the business world and become global success stories – and not by accident. They’ve put effort into defining their brand, which means we know what they stand for and what they’re all about.

But personal branding isn’t just for the rich and famous – it applies to you, too. As JeffBezos, founder and CEO of Amazon, says, ‘Your brand is what people say about you when you’re not in the room.’

Hence, regardless of what role or industry you work in, you need to have a strong, clear personal identity, a good sense of who you are, what you value and support, to be able to navigate and fast-track your career.