Creative director and founder of Thai luxury accessories brand PHYA, JIRAYONG ANUMAN-RAJADHON is also a full-time investment banker. Prea Satrusayang talks to her about her latest passion and how she juggles it all so well
JIRAYAONG ANUMAN-RAJADHON’s innate sense of style, drive and dedication are all qualities that have helped catapult her luxury accessories brand Phya to the forefront of the Thai fashion scene. Founded in 2016, Phya has already garnered an impressive following of celebrities and other loyal customers, inlcuding current Miss Thailand Universe Maria Lynn Ehren and actress Praya Lundberg.
HOW DID YOU GO FROM BEING AN INVESTMENT BANKER TO LAUNCHING YOUR OWN LUXURY ACCESSORIES BRAND?
Actually, I’m still a full-time investment banker, which has been my profession for over 20 years. Being the creative director of my brand Phya is essentially an addition to my life. I designed all the bags in the current collection.
HAS DESIGNING ALWAYS BEEN YOUR PASSION?
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