The Indian super-app Paytm, for example, has reached a level of sophistication where it allows third parties to offer mini-programs or ‘applets’ within its app. Brands such as L'Oréal or Nike create these mini-programs to market their products directly to the vast super-app user bases. Gaming companies have also started to publish downsized versions of their products, and it’s becoming more common for local shops to use mini-programs.
The unique selling point of a super-app that centralizes so many functions is that you are able to complete multiple tasks or actions in one place. You don’t have to switch between programs or providers to get things done. This also means less registrations, less incidences of providing payment details, and an overall reduction of friction. If you need a haircut, you can find a hairdresser, book an appointment, and pay – all in the same app. The same goes for everything from plumbers to yoga instructors, tailors to teachers, and more.
WHAT ARE THE TOP SUPER-APPS IN THE MARKET?
Denne historien er fra August 2020-utgaven av Apps Unveiled.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2020-utgaven av Apps Unveiled.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Last Case Of Benedict Fox
Dive into a twisted world of secret organizations, forbidden rituals, and cold-blooded murders in the evocative and hand-crafted Metroidvania that is The Last Case of Benedict Fox.
PENTIMENT
Set in 16th century Bavaria, Pentiment will take you on a narrative journey through the eyes of Journeyman Artist Andreas Maler who is working in the bygone scriptorium of Kiersau Abbey during a time of great social unrest.
MINECRAFT Legends
Developed by Mojang Studios in partnership with Blackbird Interactive, Minecraft Legends takes you to the Minecraft universe in a fun and unique new way, as you lead your allies in heroic battles to defend the Overworld.
WO LONG FALLEN DYNASTY
A joint creation by Team NINJA producers Fumihiko Yasuda (Nioh) and Masaaki Yamagiwa (Bloodborne), Wo Long: Fallen Dynasty follows the dramatic, action-packed story of a nameless militia soldier fighting for survival in a dark fantasy version of the Later Han Dynasty where demons plague the Three Kingdoms.
A PLAGUE TALE REQUIEM
A Plague Tale: Requiem—the sequel to the critically acclaimed A Plague Tale: Innocence by Asobo Studio and Focus Entertainment— will be officially available on October 18; pre-order it now on Xbox Series X|S and PC.
GROUNDED
Finally, after almost two years since the first announcement, Grounded is preparing to leave Game Preview this September as it launches its full 1.0 release.
SCORN
Scorn is an atmospheric first-person horror adventure set in a nightmarish universe of odd forms and sombre tapestry. It is designed around the idea of “being thrown into the world.”
FLINTLOCK THE SIEGE OF DAWN
Join humanity’s last stand as gods and guns collide in an all-new action-RPG open-world adventure.
HIGH ON LIFE
Fresh out of high school with no job and no ambition, you’ve really got nothing going for you until an alien cartel that wants to get high offhumanity invades Earth. These interstellar cartel creeps aren’t just taking over our stuff— they’re using humans as drugs.
RAVENLOK
Brought to you by the team behind the award-winning adventure Echo Generation, Ravenlok is the final game in the studio’s voxel trilogy. Savour the handcrafted adventure with their signature 3D pixel art style in stunning 4K resolution at 60fps.