So you've just been granted strange powers by a freak lab accident, cosmic ray bombardment, or you find you're the CEO of a tech firm with a limitless slush fund. Here's your chance to set the world to rights - or crush it beneath your boot.
But first, you need to brand yourself. If you were a superhero, wearing a brightly-coloured suit with a logo on the front might not be the best way to sneak around unnoticed, but as Bruce Wayne reflects in a retelling of Batman's origin in Detective Comics #33 back in 1939, "Criminals are a superstitious cowardly lot. So my disguise must be able to strike terror into their hearts. I must be a creature of the night, black, terrible... a bat!"
If Wayne Manor was in Surrey, it might have been a pigeon rather than a bat that flew in through the open window at that precise moment. But Pigeon-Man wouldn't have the same chilling effect on wrong-doers. It's important to get your superhero branding right - an iconic design can help bring villains to justice.
Denne historien er fra August 2018-utgaven av Computer Arts - UK.
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Denne historien er fra August 2018-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com