A virtual reality street party is helping to bring back happy memories.
Time travel has long been the dream of any science-fiction fan, but thanks to virtual reality technology, it’s within reach for those with Alzheimer’s. Making use of meticulously researched immersive films, The Wayback project aims to help people with dementia not only navigate their own memories, but also stimulate new conversations with their loved ones.
For the creative team behind The Wayback, all of whom are colleagues from the advertising and film production industries, the idea of improving the lives of those with dementia was a topic close to their hearts, and not something they wanted to pass up on. “Having had personal experience of Alzheimer’s in our families, we’d seen the value of reminiscing with old photos and music,” Grey London's Dan Cole explains.
Denne historien er fra August 2018-utgaven av Computer Arts - UK.
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Denne historien er fra August 2018-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com