In today’s increasingly gender fluid world, Donna West explores the effect it has on how we approach design, and what we can do to make it a lot more diverse
2018. The year that witnessed the Women’s March, Beyonce’s empowering set at Coachella and a defiant global female movement in the form of #MeToo. Coincidentally, it also marked the 100-year anniversary of the female right to vote. Following years of relentless campaigning, in 1918 8.5m British women finally secured the right to have their say. Fast forward to 2018, and the world is a very different place. Women are now a lot more free to express themselves. To live independent lives. We are the most powerful consumers on the planet, accounting for 85 per cent of all purchasing decisions [1]. And yet, the question remains: have we come as far as we would like to think? As an industry, is there more we can and should do to embrace equality?
Denne historien er fra July 2018-utgaven av Computer Arts - UK.
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Denne historien er fra July 2018-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com