Focus On: Intelligence Squared

What’s the professional opinion of studio output’s rebrand of the well-respected online debating forum?

ROB COKE

Executive creative director, Studio output www.studio-output.com

The aim of the brand refresh and website design is to present Intelligence Squared as the home of intelligent debate. The overall tone creates a sense of quality editorial through typography combinations, while colours indicate topic areas, creating sub-sections that aid navigation.

As is often the case when adapting brands to digital platforms, we evolved the logo itself to fit the system, rather than building the system out from the logo. It’s an elegant update of the previous wordmark, optimised to provide greater strength and legibility at all sizes.