Lisa Hassell talks to influential artists and discovers their approach to crafting characters
Whether designing for 2D, editorial, ad campaigns or game design, adopting a mindful approach to character design is essential to fit with the changing times we live in. Understanding your audience, crafting a compelling story and knowing the limitations and possibilities of the diverse range of media platforms available can only open up the scope of possibilities for today’s character designers. Depending on the variables, such as the intended audience, the purpose of the work and where it’s likely to live – as well as whether you’re a visual designer, illustrator or game developer – figuring out a basic framework early on in the process will help inform your characters and add another layer of depth to their purpose.
Characters are frequently representative of their creators, observes Craig Redman, one half of design studio Craig & Karl, through both the visual style as well as how their personality shines through.“For us it’s the relationship to the creator that makes it interesting. We tend to think of Craig & Karl as a conversation or continual back and forth between the two of us, which is how we operate day-to-day too,” adds Karl Maier (the other half of the creative duo). “As it’s only the two of us, our personalities, backgrounds and interests all feed into the work we make. And as much as there’s a visual style, we aim to bring our perspective to things so there’s a consistent tone or approach, even if the form varies.”
SET PARAMETERS
Denne historien er fra June 2018-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2018-utgaven av Computer Arts - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Creative Space
Without’s creative director roly grant on the studio’s hand-crafted ethos
studio profile
A leading light in the branding industry, Wolff Olins wants to harness its scale to help change the world
network
THE CREATIVE COMMUNITY HAS COME TOGETHER LIKE NEVER BEFORE, TO HELP EACH OTHER GET THROUGH THE CORONAVIRUS PANDEMIC
project
ethos for 305 Fitness - Learn how the Montreal identity design studio rebranded one of America’s hottest fitness clubs
rebrand
WHAT’S THE EXPERT OPINION ON PENTAGRAM’S BRAND IDENTITY REFRESH OF THE GLOBAL TOY COMPANY FISHER-PRICE?
opinion
CRAIG BLACK HAS SOME ADVICE FOR SURVIVING THE CORONAVIRUS CRISIS AS AN INDEPENDENT CREATIVE
fresh eyes
DUNCAN BRAZZIL ON HOW THE UK INSPIRED HIS CAREER
artist insight
Cindy Kang on how photography informs her illustration work
ANIMATION NOW
LEADING PRODUCERS AND FILMMAKERS REFLECT ON EMERGING TRENDS AND SHARE THEIR PREDICTIONS FOR THE YEAR AHEAD
Project: Atoll by Studio Myerscough
Morag Myerscough reveals how she and Luke Morgan designed a vibrant biophilic installation in a central London office tower studiomyerscough.com